Top ten trends: 2017 NPD highlights

Dec 2017

2017 was a year full of innovative product launches. Category blurring boundaries lead to hybrid innovation like snacks with alcoholic flavors, sauces with malt and beer with vegetables. Plain sophistication inspired craft products and creative flavor blends. Ethnic flavor traveled around the globe. Free from and other health claims gauged more shelf space pushed by conscious consumers. In conclusion, it was a rich year for flavor adventurers. Innova Market Insights looks at 10 on-trend new product highlights.

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  • Pink Stork Labor Prep Labor And Delivery Tea (US): Twenty biodegradable pyramid tea bags of caffeine free organic loose leaf red raspberry tea for laboring and delivering mothers, held in a metal tin. A pregnancy tea designed for use during the second and third semester.


Zesty flavor combinations: Dairy trends

Oct 2018

Today’s consumers are seeking dairy products that offer the best of all worlds. New dairy launches increasingly carry health and clean label claims, without compromising in convenience or taste. Beyond traditional sweet flavor profiles, savory and spicy flavors are making their way into dairy, including exciting pairings like champagne rhubarb and mango habanero. 


From luxurious to raw: Chocolate NPD

Oct 2018

While indulgent flavors and textures remain key drivers in chocolate NPD, the quest for cleaner and lighter chocolate continues with confectioners launching more options featuring clean label, sugar reduction and ‘thin’ claims. Vegan claims in chocolate are gaining momentum with a CAGR of +47 percent globally over the past five years. Furthermore, chocolate NPD experiences a colorful wave of ruby, blond and matcha tea chocolate.


Tantalize the taste buds: Creative flavor trends

Sep 2018

Food and beverage manufacturers are getting creative with flavors. Bowls have emerged as smart carriers for mixing and matching flavors and textures while ethnic tastes are on the rise, calling for spicy, smoked and hot flavors. Alcoholic drinks, coffee and tea NPD have also led to new levels of flavor sophistication. As consumers are increasingly seeking natural and minimally processed foods, products with floral, botanical, nut and vegetable traces emerge, often alongside honey and syrups for a hint of natural sweetness.