NPD in action: Texture Innovation

Jun 2021

Texture plays a key role in consumers’ enjoyment of food, as textural characteristics define their perception of the product quality. Plant-based continues to be one of the top food and beverage segments focusing on texture innovation. Creamy is the predominant texture claim tracked on the plant-based market (Global, 2020).


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Little Freddie Organic Creamy Butternut Squash Risotto with Mascarpone Cheese (United Kingdom). Stage 2 butternut squash, vegetables, quinoa, rice and red lentils with mascarpone and mature farmhouse Cheddar in a fork-mashed texture. Suitable for babies from 7 months onwards. Comes in a 130g plastic doy pouch. Organic. Plant-based protein. Made using quinoa, rice and red lentils for a nutritionally-rich risotto base. Creamy Italian mascarpone and mature farmhouse Cheddar for a real depth of flavor. Source of protein. High in fiber. Gluten-free. Suitable for vegetarians.