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NPD in action: Frozen foods

Jul 2020

With the summer season on its way, frozen foods gain traction as consumers look to beat the heat. Ice-cream has been the epicenter for new innovations in the frozen foods segment, answering consumers’ need for indulgence. Premium flavors, ingredient origin and healthy reformulations using new technologies are key trend platforms to watch out for.

Sara Lee
Tocco Doro
Apple Villa
Anjuna
Magnum
La Ibense Arabica
M&M’s
Thiriet Sicilian
Breyers
Smitten

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Sara Lee Joy Creamy Coconut Key Lime Pie (Australia). A retro classic with a vegan twist flavored with the fresh zing of lime juice and coconut cream and a high-sided crumb. Comes in an aluminum tray, held in a carton box. Non-dairy. Vegan-friendly. No artificial colors, flavors or preservatives. Made with coconut cream. A treat filled with positive joy.

According to Innova Market Insights’ “Top Trends in Flavors for 2024”, “Floral fascination” leads the list, implying the shift toward wellness and sustainability and the demand for healthier products. Other flavor trends expected to influence consumers’ taste are “Indulge in Imagination,” “Vintage Vibes and Modern Bites,” Local Delights” and “Savor the Contrast.”
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Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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