Expanding organics

Mar 2024

Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.


Novo Fogo Sofi Tukker Energia Non-Alcoholic Passion Fruit Sparkling Organic Mate Tea (United States)

  • Non-alcoholic passion fruit sparkling organic mate tea in a 355ml aluminum can. 
  • Contains 42 to 71 mg of naturally occurring caffeine from tea. 
  • Made with Brazilian mate, passion fruit, ginger, cane sugar.