Share

The Adventurous Consumer: Top Ten Trends 2019

Dec 2018

Consumers are moving out of their comfort zones to explore bolder and novel flavors from a range of global locations, as well as multisensory food experiences. Leading the Top Ten Trends for 2019, from Innova Market Insights, is “Discovery: The Adventurous Consumer,” which denotes how targeting increasingly adventurous consumers set on discoveries and experiences will be key in the food and beverage industry in 2019. Some other key trends pegged for 2019 are “Plant Kingdom,” which illustrates the continuing popularity of plant-based products and “Alternatives to All,” noting that replacement foods and ingredients are on the rise.

Nestle Kitkat Ruby Chocolate Coated Wafer Bar (Netherlands)
2. Carrefour Beef And Vegetable Burgers with Seeds (France)
3. Magnum Vegan Classic Ice Cream (Finland)
4. Regrained Eat Beer Sustainable Supergrain Bar: Honey Cinnamon Ipa (US)
5. Pringles Pizza Flavored Baked Crispy Stix (US)
6. Raw Gorilla Organic And Raw Mighty Muesli Keto Breakfast (UK)
Coca Cola Carbonated Soft Drink with Fiber Plus (China)
8. Oreo Joy Fills Cocoa Pillows with Vanilla Cream Filling (Romania)
9. Ripple Plant-Based Half And Half: Vanilla (US)
Nabisco Oreo Cherry Cola Flavor Creme Sandwich Cookies (US)

1/10

Picture Click to Enlarge

Discovery: The Adventurous Consumer
Nestle Kitkat Ruby Chocolate Coated Wafer Bar (Netherlands). Ruby chocolate coated wafer bar in a plastic wrapper. This crispy wafer bar is covered with pink Ruby chocolate coverture and is after milk, white and pure, the fourth choice that KitKat introduces.

Texture plays a key role in how consumers experience food and beverages and can offer a greater feeling of indulgence. In the plant-based market, texture innovation is key to replicate the eating experience of the meat or dairy equivalent. Creamy is the top texture claim in plant-based food and beverages (Global, 2021), however crispy and crunchy texture claims are rising.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
There has been a shift in wellness trends as consumers nowadays take a proactive and preventative approach to their holistic well-being and look for purpose-driven food and beverages. The industry reacts by launching new products with multiple health benefits such as energy support, promoting sleep, and improving cognitive health.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Nutrition and sustainability play a bigger role as brands refine the next generation of plant-based foods. Within the snack category, new product launches tracked with plant-based claims are growing with an average annual growth of +57% (Global, CAGR 2017-2021). Since health remains the top reason for consumers to consider plant-based alternatives, these plant-based snacking products often also feature health claims related to the protein and fiber content.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Due to increasing working and health demands, people want to gain more from their beverage experiences. Where "healthy" beverages used to involve around reducing sugar and calories, nowadays more drinks are launched with added health benefits. Manufacturers are responding by focusing on functional health platforms such as energy, mood, digestive health, brain health and immune health.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
“Upcycling Redefined” is ranked ninth among Innova Market Insights’ Top Ten Trends for 2022. Adopting strategies to use by-products or ingredients that would otherwise be discarded as waste through upcycling creates an opportunity that benefits from reducing food waste. Food and beverage launches with a food waste/upcycling claim are expanding with an average annual growth of +69% (Global, CAGR 2017-2021).
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Natural preservatives are increasingly prevalent in various clean label food and beverages to improve their shelf life. From 2020 to 2021 there has been a year-over-year growth of +6% in global food and beverage launches tracked with natural preservatives. Sauces and seasonings is the major category using natural preservatives in new product launches to enhance quality and shelf life while vinegar is the most used natural preservative (Global, 2021).
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
«12345...34»