Healthy indulgence: Confectionery NPD

Jan 2019

Confectionery NPD with added health benefits is thriving as consumers seek out guilt-free and healthy indulgence. Lighter options have flooded the markets, ranging from reduced sugar content to lighter alcohol options and smaller portion sizes. Vegetarian and vegan claims are trending in the gummies space and several chocolate products are fulfilling vegan criteria.


Neo Botanica Jellies with Forest Berries (Spain). Individually wrapped jellies with red and black cranberry extract and natural blackberry flavor, held in a 200g plastic packet. Gluten free. No artificial colorings. Contains collagen. No palm oil. Recyclable packaging.