Propelling proteins

Apr 2024

Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.


Groundup Better Breakfast High Protein Pancake Mix (Canada)

  • High protein pancake mix in a 450g resealable paper standing pouch.
  • Contains egg white powder and sodium caseinate.