Innova Market Insights: Top Ten Trends for 2020

Dec 2019

Crowning Innova Market Insights’ Top Trends for 2020 list is “Storytelling: Winning with Words,” which underscores a growing consumer affinity for products backed by a compelling narrative. Other key trends identified for 2020 are “The Plant-Based Revolution,” “The Sustain Domain,” “The Right Bite” and “Tapping into Texture.”


The Plant-Based Revolution – Good Catch Fish Free Tuna Naked in Water (US). Fish-free tuna naked in water, with a chunky albacore texture. At Good Catch, we are passionate rebels with a cause-seafood without sacrifice. Our plant-made, chef-mastered products are the best plant-crafted delicacies you've ever tasted from fish-free tuna and burgers to crab-free cakes. Good Catch brings you to the taste, texture and experience of fine seafood to make every vegan proud and gratify the pickiest omnivore. Our mission is to preserve the ocean’s natural resources while inspiring the seafood category with delicious, nutritious and healthy options that benefit you and the world at large. Suitable for vegans. Gluten free. AKA certified. 14 g of protein. A blend of six plant proteins proteins. Real seafood taste. Contains 350 mg of DHA.