Soft drinks sophistication

With an increased demand for healthy beverages and the continued consumer backlash against sugary soft drinks, manufacturers are under increasing pressure to adapt and re-engage their consumers. As a result, health claims such as no added sugar are fast growing in this category. Still and sparkling water innovations are on the rise as consumers look to healthier alternative drinks with a natural image. The soft drinks category is seeing an increased number of launches with ingredients benefiting digestive health such as fiber and probiotics. Looking at flavor innovations, herbs and spices are on the rise, while adult flavor profiles which mimic those of alcoholic beverages show potential.   

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FibreWater Filtered Water With Added Chicory Root Fiber (UK). Supports a healthy and balanced digestive system. Chicory root fiber contributes to normal bowel function by increasing stool frequency. This 500ml FiberWater contains 6g of chicory root fiber and is ideal as part of a varied and balanced lifestyle. The beneficial effect is obtained with a daily intake of 12g of chicory root fiber, which is 2 x 500ml of this FibreWater bottle or from other foods containing corresponding amounts of chicory root fiber. 20 percent RI fiber. Sugar-free and gluten free.