Children’s NPD: healthier but fun

Dec 2017

With the rise of smaller families, parents tend to invest more in better foods for their children. New products have grater chances of success when they satisfy the needs of both the parent and the child. Parents pay more attention to healthier claims such as reduced sugar, no additives or preservatives, baked instead of fried, “made with real fruits and vegetables” and organic. Kids, on the other hand, are looking for tasty and fun options, whereas character licensing of their favorite cartoons plays an important role in new product launches. A look at ten innovators that meet both of these demands.

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  • Eat Real Kale, Tomato And Spinach Flavor Veggie Straws (UK): Five packs of kale, tomato and spinach flavor potato snacks in a plastic packet. Contains traces of soy and celery. To maintain freshness, store in a cool, dry place away from direct sunlight and strong odours. Made in the UK from local and imported ingredients.


From luxurious to raw: Chocolate NPD

Oct 2018

While indulgent flavors and textures remain key drivers in chocolate NPD, the quest for cleaner and lighter chocolate continues with confectioners launching more options featuring clean label, sugar reduction and ‘thin’ claims. Vegan claims in chocolate are gaining momentum with a CAGR of +47 percent globally over the past five years. Furthermore, chocolate NPD experiences a colorful wave of ruby, blond and matcha tea chocolate.


Tantalize the taste buds: Creative flavor trends

Sep 2018

Food and beverage manufacturers are getting creative with flavors. Bowls have emerged as smart carriers for mixing and matching flavors and textures while ethnic tastes are on the rise, calling for spicy, smoked and hot flavors. Alcoholic drinks, coffee and tea NPD have also led to new levels of flavor sophistication. As consumers are increasingly seeking natural and minimally processed foods, products with floral, botanical, nut and vegetable traces emerge, often alongside honey and syrups for a hint of natural sweetness.


Authentic and artisanal: Craft food and beverages

Aug 2018

Craft food and beverage product launches have experienced a CAGR of +28 percent globally over the past five years. Craft NPD has moved from the initial craft beer movement to a wider range of beverage products, including spirits, tea and coffee. Craft foods are also on the rise, particularly in the confectionery, bakery and snack categories. The marketing of craft food and beverages encompasses themes of authenticity and differentiation, such as highlighting artisanal processes, local production in small batches and the origin of ingredients.