Innova Market Insights: Top Ten Trends for 2020

Dec 2019

Crowning Innova Market Insights’ Top Trends for 2020 list is “Storytelling: Winning with Words,” which underscores a growing consumer affinity for products backed by a compelling narrative. Other key trends identified for 2020 are “The Plant-Based Revolution,” “The Sustain Domain,” “The Right Bite” and “Tapping into Texture.”


Storytelling: Winning with Words – Danone Yogurt Drink with Guava Flavor (Mexico). The magic and wisdom of this yogurt blended with the best fruit and local milk produce a yogurt with a Mexican soul. Full of pride and passion, Danone offers you a yogurt that is the result of love for Mexico. Made with local guavas. Sweetened with agave. Made from 100 percent Mexican milk. Contains natural ferments. Contains guava, the “pink gold,” from a colorful place called Michoacan. Recyclable packaging.