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Craft offerings: Artisanal NPD

Jun 2019

Big players are stepping into the craft food and beverage market, increasingly focusing on products with a premium look, distinctive ingredients, unique processing techniques and stories that inspire. Craft food & beverage launches have grown at an average rate of +17 percent globally between 2014 and 2018.

Colectivo Coffee Co-Optiva Farm Blend Coffee Beans (US)
Tika Snack Artesanal de Camotes y Remolachas en Palitos: Hand Cooked Stixs of Sweet Potatoes and Beetroots (Chile)
Pileta Mezcla Costena Con Chocolate Pileta: Coastal Mix with Chocolate (Colombia)
Pileta Mezcla Costena Con Chocolate Pileta: Coastal Mix with Chocolate (Colombia)
Schweppes Raspberry Flavored Signature Soft Drinks (Australia)
Thistle Be Good Couscous Roasted Almond and Cardamom (Australia)
Black Swan Crafted Persian Style Fetta Dip (Australia)
Beyers Craft Gin Truffles (South Africa)
Omission Brewing Pale Ale (US)
Dole Whole Strawberries (Costa Rica)

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Colectivo Coffee Co-Optiva Farm Blend Coffee Beans (US). Co-Optiva is a celebration of the small scale farmers who are committed to growing high quality coffees. We've combined organic, single origin coffees produced by Fairtrade certified cooperatives to highlight the coffees sources through some of our long-standing relationships. With flavors reminiscent of chocolate and molasses, Co-Optiva is a full-bodied coffee with medium acidity, suitable for sipping all day, every day. Comes in a 340g plastic valve bag. Fairtrade certified. Roast: 3/5, Body: 3/5, Acidity: 3/5. Handmade, Certified organic by Onecert, Certified kosher, USDA organic.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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