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NPD in action: Top Ten Trends 2022

Dec 2021

As 2022 is approaching, Innova Market Insights released its Top Ten Trends for 2022. “Shared Planet” leads the list, focusing on how both the industry and consumers can play their part in shaping a sustainable and prosperous future. Other key trends expected to influence the food and beverage industry in 2022 are “Plant-Based: The Canvas for Innovation”, “Tech to Table”, “Shifting Occasions” and “Voice of the Consumer”.

Organics Happy Baby
Cheese The Queen
Atomo
Wagamama
Taika
Chia Sisters
Rooted Natural
Costa Coffee
Outcast
Comeback Snacks

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Confectionery category launches are experiencing +2% compound annual growth from the year 2018 to 2022. The most launched confectionery subcategory in 2022 was chocolate blocks. The plant-based claim is the fastest-growing positioning for confectionery with an annual growth of +75% (2018-2022, CAGR). The prebiotic claim is also on a fast growth path. Strawberry & hazelnut top the confectionery launches in 2022, while blood orange is one of the fastest growing emerging flavors for sweets. 
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According to Innova Market Insights’ Top Trends 2023 on beverages, “Redefining Value” leads the list, focusing on how consumers are willing to pay more for what they value most, despite rising inflation. Consumers would still compromise for brands that respond to their core values, which can be functional ingredients, sustainability, ethical causes, etc. Other key trends expected to influence the beverage industry are “Generational Push”, “Revenge Spending”, and “Unpuzzle Health”.
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Innova Market Insights spots that new farming systems are improving quality and sustainability, leading to renewed consumer interest in food sources. New product launches show brands are emphasizing the use of upcycled, organic and sustainably farmed ingredients on product labels.
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Food and beverage product launches with clean labels are gaining ground and have an annual global growth of +2% (CAGR, 2018-2022). The leading subcategory with the most launches with clean label claims is soups and sauces, but meat substitutes is the fastest growing subcategory. No Additives/Preservatives is the leading top claim for products with clean labels.
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Taste and flavor are some of the most influencing reasons for consumers to choose a particular product. New product launches show brands emphasizing different taste combinations to create both a balanced taste but also give indulgence in novel flavors.
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Botanicals

 Mar 2023
Botanical ingredient application in food and beverages is expanding across all categories, but the leading category is sauces and seasonings. Meanwhile, plant-based products and meat substitutes are the fastest-growing categories, especially poultry substitutes with botanical components. Spice dominates as the leading ingredient, but new product launches show that innovative ingredients are on the rise for botanicals, especially algae species and fungi.
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