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NPD in action: Top Ten Trends 2022

Dec 2021

As 2022 is approaching, Innova Market Insights released its Top Ten Trends for 2022. “Shared Planet” leads the list, focusing on how both the industry and consumers can play their part in shaping a sustainable and prosperous future. Other key trends expected to influence the food and beverage industry in 2022 are “Plant-Based: The Canvas for Innovation”, “Tech to Table”, “Shifting Occasions” and “Voice of the Consumer”.

Organics Happy Baby
Cheese The Queen
Atomo
Wagamama
Taika
Chia Sisters
Rooted Natural
Costa Coffee
Outcast
Comeback Snacks

2/10

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Plant-Based: The Canvas for Innovation - Cheese the Queen Aged Cashew Delicacy Green Pepper (Finland). Organic delicacy from fermented aged cashews flavored with green pepper, in a plastic wrapper held in a carton folded box. 100% raw vegan. GMO-free. Soy-free. Lactose-free. Gluten-free. From dairy-free ferment cashew. 100% cashew. Organic. Handcrafted from fermented and aged cashews. Enriched with vitamins, enzymes, and live cultures. Indulge in a spectacular flavor experience while supercharging your health. Oh, and it's high in protein too (18g per pack). With easy-to-digest nutritional content. A natural production process means no preservatives or junk you can't pronounce.

Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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Consumers are rushing into the world of bold and exciting flavors. Innova Market Insights predicts that flower & botanical flavors will take the lead in food & beverage flavor innovation in 2024. Other flavor trends on the rise include nostalgic vibes, fantasy flavors, emphasis on local delights and a mix of sweet and sour influences.
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