Healthy indulgence: Confectionery NPD

Jan 2019

Confectionery NPD with added health benefits is thriving as consumers seek out guilt-free and healthy indulgence. Lighter options have flooded the markets, ranging from reduced sugar content to lighter alcohol options and smaller portion sizes. Vegetarian and vegan claims are trending in the gummies space and several chocolate products are fulfilling vegan criteria.


Cadbury Oreo Bites Milk Chocolate with a Vanilla Flavor Filling and Biscuit Pieces (Ireland). Milk chocolate with a vanilla flavored filling and biscuit pieces, in a plastic packet with resealable sticker.