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NPD in action: Chocolate applications

Nov 2020

Organic and fair trade claims, and storytelling in particular, are increasingly used in chocolate applications to communicate transparency to the consumer. Besides red velvet, ruby chocolate and salted caramel, more exotic flavors are upcoming across a variety of chocolate applications, including matcha tea, cherry blossom and acai. Alcoholic drinks and sports nutrition are the fastest growing categories in which cocoa is used.

Brew York
Evo White
Choczero
Emmy’s Organics
Ezaki Glico
Mones
Deluxe
Hema
La Serenisima
Rewe

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Brew York a Chocolate Story Chocolate Milk Stout (UK). Chocolatey and creamy milk stout with 4.8% alcohol by volume, in a 440ml aluminium can. To bring you this stout Brew York have teamed up with the guys from York Chocolate Story, which brings to life York’s iconic part in the history of chocolate in the UK and their friends from Walmgate Ale House, with whom they have worked closely since forming the brewery 4 years ago. Contains 4.8% alcohol by volume. Hops: CTZ (Bittering T90). Malts: Pale, Malted Oats, Munich, Brown, Chocolate, Torrefied Wheat, Carafa III. Chocolate rating: 5/5. Unfiltered, unpasteurized, natural vegetarian friendly beer. Contains 2.1 UK units. Recyclable packaging.

According to Innova Market Insights’ “Top Trends in Flavors for 2024”, “Floral fascination” leads the list, implying the shift toward wellness and sustainability and the demand for healthier products. Other flavor trends expected to influence consumers’ taste are “Indulge in Imagination,” “Vintage Vibes and Modern Bites,” Local Delights” and “Savor the Contrast.”
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Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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Innova Market Insights data indicates that the use of protein ingredients in food and beverage launches globally had a 3% average annual growth from 2019 to 2023, with Bakery being the leading category. Plant-based claims grew the fastest, with a notable increase of 27%. This surge has led to the rise of various plant proteins such as lentil protein, fava bean protein concentrate, field bean protein, and others.
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Innova Market Insights data indicates that there is a growth in low/no/reduced sodium claims in various food & beverage categories. Hot Drinks had a 24% average annual growth from 2021 to 2023. Categories Desserts & Ice Cream and Meat, Fish & Eggs are also on the growth path and show innovation potential.
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Innova Market Insights data indicates that organic claims are expanding into various food & beverage subcategories, painting a new landscape for the use of this claim. Organic flavored alcoholic beverages had a 35% average annual growth from 2019 to 2023. Other subcategories are also gaining ground, like wrapped chocolate pieces and others.
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Innova Market Insights data indicates there is a 2% average annual growth globally in cocoa ingredient use for food & beverage launches. Confectionery is a leader of these launches, with chocolate being the frontrunner, but there is fast growth of cocoa use in meat substitutes with 61% growth from October 2018 to September 2023.
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