NPD in Action: Vegan Food Options

May 2020

Consumers’ lifestyle choices and ethical considerations are driving the market towards offering a broader range of vegan food and beverage options. This is reflected by an average annual growth of 23 percent in global product launches with a vegan claim between 2015 and 2019. Vegan food and beverage products are often accompanied by gluten-free and clean label claims.


Ashapops Popped Water Lily Seeds Vegan Cheese (US). Vegan cheese flavored popped water lily seeds in a 14 g resealable plastic pouch. Plant-based superfood snack. 50 calories. 2 g plant protein. Excellent source of Vitamin B6 and B12. Baked and handcrafted in LA. Vegan. Sugar free. Paleo. Gluten-free. Corn-free. Water lily seeds are packed with plant protein and antioxidants, and the magnesium in them may help you relax and sleep better. Your purchase allows Asha Foods to contribute 5 percent of the company’s net proceeds to the growers.