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What's bubbling in beverages?

May 2023

According to Innova Market Insights’ Top Trends 2023 on beverages, “Redefining Value” leads the list, focusing on how consumers are willing to pay more for what they value most, despite rising inflation. Consumers would still compromise for brands that respond to their core values, which can be functional ingredients, sustainability, ethical causes, etc. Other key trends expected to influence the beverage industry are “Generational Push”, “Revenge Spending”, and “Unpuzzle Health”.

Dancing Cow
Kamsa
Hard Fizz
Northern Monk x Surplus To Purpose
Happy Day
Woolworths Food
Weird Tea
Evolve
Pimentae
Jnantik Superfood

6/10

Picture Click to Enlarge

Woolworths Food Fantastical Fruity Berry Flavoured Chocolate Full Cream Milkshake (South Africa)

  • Ultra-pasteurized sweetened fruity berry flavored chocolate full cream milkshake, in a 275ml plastic PET bottle. 
  • Certified halal. No added preservatives. Suitable for vegetarians. 
  • Recyclable bottle and cap.  
  • Responsibly sourced cocoa. By supporting Woolworths' responsibly sourced cocoa products, Woolworths are able to increase the positive impact on cocoa farmers and their families while helping to protect nature.
Today's consumers are increasingly demanding, continuously seeking more exciting and enhanced taste experiences. In response, brands are exploring the synergy between flavor and texture to elevate the sensory experience. For example, vanilla flavors are making a comeback by enhancing smoothness, while unique textures are being introduced to add elements of surprise and novelty in unexpected ways.
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Innova Market Insights data indicates that between April 2019 and March 2024, there was an average annual growth rate of 5% in food launches with “free from” claims globally. The top three categories of launches with free-from claims are Bakery (16%), Sauces & seasonings (10%), and Snacks (10%). Gluten-free was the claim with the most shares during the April 2023 – March 2024 period.
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Innova Market Insights data indicates that there is a steep growth in plant-based Meat & Dairy Alternatives launches with a 10% average annual growth from April 2019 to March 2024. The top flavors for these launches are vanilla, milk chocolate and strawberry and smoked flavor. The fastest growing flavors for these plant-based launches are caramel, stracciatella and macadamia nut.
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According to Innova Market Insights, 1 in 3 of consumers globally say that they look at ingredients of interest on the product pack. Especially protein emerges as a “hero” ingredient that is important to 42% of consumers globally. Consumers also rank vitamins, fiber, omega-3 and minerals as star ingredients for their chosen food & beverage products.
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According to Innova Market Insights’ “Top Trends in Flavors for 2024”, “Floral fascination” leads the list, implying the shift toward wellness and sustainability and the demand for healthier products. Other flavor trends expected to influence consumers’ taste are “Indulge in Imagination,” “Vintage Vibes and Modern Bites,” Local Delights” and “Savor the Contrast.”
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Innova Market Insights data indicates that there is a 2% growth in snack launches globally from 2019 to 2023. Snack Nuts & Seeds (21%) was the leading subcategory of snacks, but Finger Foods/Hors D’oeuvres was growing fastest with 8% growth from 2019 to 2023. Additionally, there was a notable surge in launches for plant-based snacks, which saw a 24% growth from 2019 to 2023.
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