NPD in action: “Shared Planet” leads the pack in 2022

Jan 2022

“Shared Planet” is the number one trend leading the Innova Market Insights’ Top Ten Trends for 2022. Consumers now rank planetary health as their number one concern, overtaking personal health, which has been the top priority in recent years. There is now a general acceptance that planetary health is a shared responsibility of both the industry and consumers can play their part in shaping a sustainable and prosperous future.


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Planet Madagascar Vanilla Plant-Based Ice Cream (Greece). 100% plant-based and planet-friendly Madagascar vanilla ice cream based on oat drink from Greek oat flakes. Comes in a carton board tub. Carbon negative from day one. Dairy-free, lactose-free, casein-free, egg-free and GMO-free. Sustainable forestry initiative-certified sourcing. 100% vegan.