NPD in action: Traceability

Dec 2020

With traceability of ingredients increasing product transparency and consumer trust, food & beverage products are increasingly carrying claims related to traceability. The number of global food and beverages launches with a traceability claim is growing, with an average annual growth of +30% (CAGR 2015-2019). Traceability claims are especially found in the Fish, Meat and Eggs market category.


Mutong Pure Milk (China). Twelve brick liquid carton packs of pure milk drink in a carton box. Pasture owner. Imported cattle from Australia and New Zealand. Imported equipment. Traceable milk sources.