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NPD in action: Savory Trends

Aug 2020

Savory flavors such as chili, cheese and garlic are staple favorites across the globe and are tracked in a range of different market categories. Emerging savory flavors such as Himalayan salt (+184%) truffle mushrooms (+39%) and smoked (+26%) are among the fastest growing flavors that cater to consumers preferring a more savory experience (Global, CAGR 2015-2019).  

Grefusa
Mama Cariba
The Wholesome Food
The Little Goat
Heart and Flour
Woolworths
Kibo
Violife
Pringles
Daves

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Grefusa Snatt’s Pea Snack with 3 Cheese and Olives (Spain). Baked pea snack with 3 cheese and black olive flavor, in a plastic packet. 3 cheeses and olives. Natural ingredients. Not fried. Without palm oil. Gluten free. Fiber source. Sunflower oil. Without preservatives or artificial colors. Snacks with a plus. Green Dot Certified. Recyclable packaging.

Sustainable cocoa NPD in the food and beverage industry is gaining momentum as companies seek to address environmental and ethical concerns. Brands are sourcing cocoa from certified sustainable suppliers, promoting responsible farming practices and supporting local communities.
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Innova Market Insights data indicates that globally, there is a 2% average annual growth in food & beverage launches with functional ingredients (including probiotics and prebiotics) from Jul 2018 to Jun 2023. There is an especially noticeable increase in meat substitute launches that use functional ingredients, with 20% growth in the five-year span. Poultry Substitutes are the fastest-growing meat substitutes with functional ingredients. 
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Innova Market Insights data indicates that coloring ingredients are on trend, with a 2% average annual growth in food & beverage launches from July 2018 to June 2023. Confectionery (19%) takes the highest share of launches from July 2018 to June 2023. Most increase in food coloring ingredients was noticed in Meat Substitute launches. Caramel color was the leading color ingredient for food & beverage NPD. 
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Innova Market Insights data indicates there is a 4% average annual growth in flavor enhancer use in food & beverage product launches from July 2018 to June 2023. Most enhancers were used in Snack launches; nonetheless, their use in Meat Substitutes has grown 25% in the five-year period. Monosodium Glutamate and Yeast extracts were the most used flavor enhancers. These recent products, picked by the analysts at Food Ingredients First, all emphasize rich flavor in their packaging.
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Organic ingredients appeal to consumers by promising healthy and free-from products that match their wellness preferences and support eco-friendly practices. Innova Market Insights data indicates that there is an increasing organic claim use in the Spreads, Fruit and Vegetable and Confectionery categories. Whey, milk chocolate, tomato concentrate and walnuts are some of the ingredients showing more growth.
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The food and beverage industry is rapidly embracing sustainability to meet environmental concerns and consumer preferences, with a notable 5% global average annual growth in launches featuring ethical claims over a five-year span from July 2018 to June 2023. This includes a spectrum of practices like sustainable sourcing and farming, the promotion of healthy eating, innovative packaging and the integration of circular economy principles.
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