Scoring on flavor: Russian NPD inspiration

Jun 2018

With the World Cup kicking off in Russia this month, flavors and cuisines from the hosting country are in the spotlight. Today’s connected world creates an opening for ethnic flavors, street food inspired goods and the revival of culinary classics. Russian cuisine is a diverse collection of different cooking traditions and includes soups, salads, pickled foods, meat and fish dishes, stews, and dumplings. On the innovation side, suppliers are looking to capitalize on the interest in Russian flavors and cuisines. 


Auga Organic Beetroot  Borsch Soup (UK). Auga is growing organic food based on natural and sustainable practices. The packaging is recyclable and was chosen carefully considering the CO2 emissions and the packaging waste. The product is organic, suitable for vegans and preservative free.