Meat free tastes: Flexitarian trend

May 2018

The increased demand for plant-based diets has resulted in a diverse range of product innovation which targets vegan, vegetarian and flexitarian consumers. The trend represents a growing opportunity for high-quality meat alternatives, which is also reflected in the 11 percent average annual growth in global meat substitute launches recorded between 2013 and 2017. A desire to cut down on meat, rather than cutting it out altogether, has given rise to growing numbers of consumers who identify themselves “flexitarians.” These consumers regularly swap meat for plant-based proteins, for environmental and ethical reasons, and generally prefer quality over quantity when it comes to purchasing meat.

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From luxurious to raw: Chocolate NPD

Oct 2018

While indulgent flavors and textures remain key drivers in chocolate NPD, the quest for cleaner and lighter chocolate continues with confectioners launching more options featuring clean label, sugar reduction and ‘thin’ claims. Vegan claims in chocolate are gaining momentum with a CAGR of +47 percent globally over the past five years. Furthermore, chocolate NPD experiences a colorful wave of ruby, blond and matcha tea chocolate.


Tantalize the taste buds: Creative flavor trends

Sep 2018

Food and beverage manufacturers are getting creative with flavors. Bowls have emerged as smart carriers for mixing and matching flavors and textures while ethnic tastes are on the rise, calling for spicy, smoked and hot flavors. Alcoholic drinks, coffee and tea NPD have also led to new levels of flavor sophistication. As consumers are increasingly seeking natural and minimally processed foods, products with floral, botanical, nut and vegetable traces emerge, often alongside honey and syrups for a hint of natural sweetness.


Authentic and artisanal: Craft food and beverages

Aug 2018

Craft food and beverage product launches have experienced a CAGR of +28 percent globally over the past five years. Craft NPD has moved from the initial craft beer movement to a wider range of beverage products, including spirits, tea and coffee. Craft foods are also on the rise, particularly in the confectionery, bakery and snack categories. The marketing of craft food and beverages encompasses themes of authenticity and differentiation, such as highlighting artisanal processes, local production in small batches and the origin of ingredients.