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Herbs and spices: Middle Eastern and African flavors

Aug 2018

Fresh, wholesome, healthy, rich, aromatic – it’s no wonder that the past decade has seen Middle Eastern and African cuisines attract global attention. Herbs and spices are the stars of the show and they are often used in local delicacies such as cheeses, fruits and coffee. With today’s consumers being more adventurous than ever, African and Middle Eastern flavors are predicted to have a bright future.

1.    Rancho Dos Sonhos Chankliche Of Zaatar Type Goat Cheese (Brazil)
2.    This Little Goat Went To Morocco Spice Mix (United States)
3.    Bigard Red Label Beef And Lamb Merguez Sausage (France)
4.    Tilda Pulses and Rice Chickpea, Harissa And Lemon With Steamed Basmati Rice (Australia) 
5.    Honest Unsweetened Moroccan Mint Green Tea (Guatemala) 
6.    Kettle Sensations Decadent Flavour Collection Potato Chips Harissa Spices And Lemon (Australia)
7.    Mircus Teatime Green Tea Chocolate Morocco Tea With Mint And Lemon (Spain)
8.    Sencha Naturals Green Tea Mints With Moroccan Mints (United States) 
9.    For Aisha Stage 2 Pureed Moroccan Chicken Tagine With Couscous And Apricots For Babies From 7 Months And Onwards (Ireland) 
10.    Autour Du Riz Organic Rice With Dried Fruits And Tajine Spices (France)

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Rancho Dos Sonhos Chankliche Of Zaatar Type Goat Cheese (Brazil). Shanklish of Zataar type of goat cheese in a plastic wrapper, held in a plastic tray. Handmade, gluten-free product. Consume within five days of opening. 

With the increase of people caring about the quality of food they consume, there has also been an increase of interest on how certain food makes people feel. Some nutrients provided by certain foods are not sufficiently produced by the human body and, therefore, we turn to other sources for them.  Others, we might not consume enough of and obtain them from supplements and vitamins. Most of these foods will claim to help reduce stress, improve one’s sleep and boost their moods.
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Brands are becoming more innovative when it comes to producing meat and dairy alternatives with plant-based claims. Consumers can choose from a bigger variety of plant-based options that uses innovation to closely replicate common meat and dairy products. Overall, the annual growth of meat and dairy launches with plant-based claims is 19% (CAGR, 2017-2021).
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A continued rise in fermented food launches has been noted, with a growth of +21% (Global, CAGR 2017 – 2021). The process of fermentation acts to both boost a product’s shelf life and nutritional value, with probiotics highlighted as primary function for fermented foods. Consumers are taking steps to improve immunity by incorporating beneficial bacteria in the form of probiotics and fermented foods, as they believe a healthy digestive system can help boost the immune system.
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Consumers are ready to pay more for free-from food and beverages, as products free from allergies – such as gluten and lactose – are considered as major attribute of “clean” eating.  “Palm oil-free” and vegan claims are fastest growing claims in recent product innovations. Such free-from claims are commonly found in product launches from bakery, snacks and dairy. Adding to that, health benefits like “fat-free”, “sugar-free” and “calorie-free” are also gaining importance.
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Consumers are becoming increasingly conscious about the kinds of ingredients they are consuming. Although the goal to reduce sodium intake becomes more important to consumers, it cannot be achieved through reducing table salt alone. Therefore, the food industry continues to launch cooking solutions that reduce the sodium content. Sauces and Seasonings are one of the fastest growing food categories between 2017 and 2021 globally.
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With more people working from home and eating at home due to the COVID-19 pandemic, there has been an evolution of the breakfast occasion. Breakfast products are becoming more snackable through new sizes, shapes and packaging. Convenient on-the-go formats and one-size portions allow a quick meal for one.
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