What's on the alternative proteins horizon?
Global markets show an uptick in demand for alternative proteins, with continuous development expected throughout 2021. Cereals continue to lead with the use of alternative proteins spreading across other categories, including dairy, soft drinks, ready meals and more. Meanwhile, clean label claims are growing in NPDs with alternative proteins, while brands are leveraging pea proteins' potential.
There is a steady rise in launch activity featuring cocoa ingredients, while cocoa/chocolate provenance claims are on-trend. Confectionery is a leading category accounting for more than 1 in 3 F&B launches with cocoa. However, Sports nutrition is highlighted as the fastest growing market category, with a 21... Read More
Fermented food and beverage launches are on a growth path with a rise in launches with a “fermented” preparation method. Kombucha fermented drinks are on-trend with a +35% average annual growth in kombucha launches tracked (Global, CAGR 2015-2019). Fermented foods are often spotted in the form of dairy/dairy... Read More
As consumers increasingly look to add plant ingredients to their diets, traditional products from yogurts to cheeses are getting a vegan update. Texture and taste are key aspects promoted to consumers as they look for premium offerings.
Sports nutrition products are increasingly consumed, with 2 in 5 consumers upping their intake and 39 percent saying they are consuming more sports nutrition products than last year. There is global growth of sports powder launches with a 25 percent increase in Europe and a 17 percent spike in North America.... Read More
Consumers were already on a path to improve various health needs through food and drinks, however, the COVID-19 pandemic has driven up the need for healthy NPD with wellness in mind. The pandemic has bolstered focus on overall health and immunity, and consumers looking to support a more healthy lifestyle... Read More
New launches with vanilla applications are experiencing a steady rise with Europe leading the way for vanilla-flavored launches. Bakery has overtaken desserts and ice cream as the most-used category for vanilla flavor. Meanwhile, gluten-free is the top positioning claim for vanilla-flavored launches with a... Read More
As plant-based eating moves from trend to food revolution status, global consumer interest in plant-based ingredients is growing with 3 in 5 wanting to incorporate more into their diets. Continued growth has led to many different ways of approaching plant-based innovation, but health remains the biggest... Read More
Chocolate, confectionery and ice cream manufacturers are increasingly demanding suitable ingredients to keep pace with today's mindful consumers seeking clean labels, organic, sugar reduction and more. Statistics show a 21 percent increase in chocolate, confectionery & ice cream launches with a sugar-related... Read More
There has been a steady rise in F&B featuring dried ingredients, with a 4 percent annual growth (2015-2019). Europe leads the way with new product development in dried ingredients with a 50 percent increase in NPD (2015-2019). The top market category for dried ingredients is Ready Meals and Side Dishes,... Read More
As key additives in growingly prevalent plant-based nutrition options, enzymes are having a moment in the spotlight. Xylanase, often used in wheat flour for improving dough handling and general quality of baked products, is pegged as the fastest growing ingredient in this category. Novel functional enzymes... Read More
The beer and wine market remains stable in terms of launches, with newly launched offerings with functional ingredients, such as CBD and ashwagandha, playing into Innova Market Insights' #8 Top Trend, "A Star is Born." Non-alcoholic wine is gaining momentum, pegged by the market researcher as the fastest... Read More
Hydrocolloids are used in a myriad of products, countries and parts of the processed food supply chain. Competition in the “convenience” market is expected to further intensify with new innovative techniques to produce and position the hydrocolloid products. Meanwhile, growth in the plant-based market is... Read More
NPD in dairy is bolstered by the “Storytelling: Winning with Words” trend of 2020. Probiotic claims continue to enjoy time in the spotlight, while brands experiment with novel flavor innovation with taste profiles such as guava, jalapeno and truffle. Meanwhile, clean label remains popular as products without... Read More
The indexed number of sweet treats tracked with sweetened condensed milk saw a 14 percent annual year-on-year growth in 2019, reports Innova Market Insights. Tapping into consumer appetite for low-fat products, "extra-indulgent" products are switching out the ingredient for a skimmed milk variety. Tapping... Read More
Riding the momentum of plant-based popularity, egg replacements are expanding across a range of formats. Appealing to vegan and flexitarian consumers, these solutions are formulated to match the flavor, texture, and versatility of eggs, for better baking, frying and scrambling applications.
A steady rise in fiber-related claims has been observed across global markets. Not only does the gut-healthy ingredient enjoy a starring role in food and beverage products, it has also been tracked in renewable wood-based packaging. Innova Market Insights takes a closer look at the diversification of... Read More
Proteins derived from plants are seeing a surge in popularity, with an average rise in new launches of 9 percent between 2018 and 2014. However, the rate of growth is starting to slow down in regions including North America.