How is the superfood market developing?
Energy-boosting superfoods are standing out, with the sports nutrition space seeing the fastest-growing innovation. Garlic is a popular superfood ingredient, while botanical ingredients overall are heavily featured in F&B products.
Product launches with fiber show steady annual growth. Bakery leads as the top category with fiber-rich products, while the Snacks category is gaining ground. Spreads are the fastest growing category in fiber-rich products, up 25% (Global, CAGR 2017-2021).
Plant-based eating is expanding its customer base – it’s not about cutting meat and dairy entirely. Plant-based innovation is diversifying beyond traditional categories, while there are many ways to approach nutrition in plant-based substitutes.
Globally, more consumers seek healthy and nutritious food and beverages following the COVID-19 pandemic with natural and high protein products in sharpened focus. In contrast, consumers are turning away from offerings high in sugar, fat and salt.
The fastest-growing categories of food and beverage launches tracked with flavor ingredients are meat substitutes +55%, spreads +15% and ready meals and side dishes with +11%. The top flavors in Europe, the US, Asia, Australasia, Latin America, the Middle East and Africa are milk chocolate, strawberry and... Read More
Environmental and vegetarian claims topped the list in 2021. There are also opportunities for halal and plant-based claims. In fact, halal was the fastest-growing positioning tracked in ice cream & frozen desserts in Europe (CAGR 2017-2021), rising 115% over this period. Meanwhile, 59% of European consumers... Read More
Indulgent dairy launch activity remains stable over time, with opportunities for new products in ice cream and frozen yogurt. Meanwhile, different cheese products are among the fastest-growing subcategories. Semi-Hard and Hard Cheese have increased 6%, Butter 6% and Processed Cheese 5% (Global, CAGR... Read More
Chocolate confectionery launch activity has remained stable over the past five years, while chocolate bars is the fastest-growing chocolate confectionery subcategory. Different cocoa ingredients are being used in chocolate confectionery, with cocoa mass gaining ground. Meanwhile, Rice syrup is the... Read More
According to Innova Market Insights, the health of the planet is now the top global issue for consumers worldwide. In line with this, brands are adopting more prominent messages on-pack. Many consumers value honest and transparent information, and trust through communication is becoming more and more... Read More
F&B product launches featuring immune health claims are growing with a 13% average annual increase between 2016 - 2020. Vitamin B ingredients continue to grow within immune health products. Baby & Toddlers continue to lead while other categories gain their share, and one in three products with an immune... Read More
Lactose-free claims are showing stable growth in the global food and beverage market, with "health/intolerance" being the main reason for limiting lactose (65% of European consumers). Bakery remains the leading indulgence category with lactose-free claims, while lactose-free indulgence products often also... Read More
Coffee launches are gaining ground among hot beverages, while Tea remains a top category. The fastest-growing tea & coffee ingredients tracked in hot beverages (Global, CAGR 2016-2020) include fermented tea (+117%), peppermint (+41%), English breakfast tea (+32%) and cinnamon tea (+19%).
Sports Nutrition continues to gain share in new product launches with hero ingredients, but their use is witnessed across a wide range of categories, including Babies & Toddlers (+17%) and Sauces & Seasonings (+12%). The fastest-growing nutraceutical and functional ingredients in F&B (Global, CAGR 2016-2020)... Read More
Ethical practices and fair trade are increasingly addressed in NPD. Chocolate products are particularly standing out, while bakery products with fair trade claims are also on the rise. Products with fair trade and plant-based claims are also increasing.
Sauces & Seasonings is the top market category for fruit and vegetables, with Asian sauces standing out in the market. The fastest-growing market categories of food and beverage launches tracked with fruit and vegetable ingredients (Global, CAGR 2016-2020) are Sports Nutrition (+15%), Alcoholic Beverages... Read More
There is an ever-growing demand for better-for-you snacks. An Innova Market Insights consumer survey shows a 42 percent increase in consumers in Europe saying they try to make sure they choose a 'healthier alternative' when they want to have a treat. NPD in the snacking space shows there are healthy... Read More
About one out of three desserts carry a health claim in 2020, with half of the global desserts with a health claim being launched in Europe. Dairy-based Ice Cream & Frozen Yogurt maintain the top position with 37 percent of dessert launches tracked with a health claim in 2020. Meanwhile, Non-dairy Ice Cream... Read More
There has been a steady rise in launch activity featuring citrus flavors with transparency claims featuring heavily. Soft drinks and bakery together account for more than 2 in 5 F&B launches with citrus flavors, while Sauces & Seasonings is the fastest growing market category (+15%). Energy/alert claims are... Read More