Citrus flavors: What's driving innovation?
There has been a steady rise in launch activity featuring citrus flavors with transparency claims featuring heavily. Soft drinks and bakery together account for more than 2 in 5 F&B launches with citrus flavors, while Sauces & Seasonings is the fastest growing market category (+15%). Energy/alert claims are also coming to the fore, and citrus flavors pair well with the fast-growing immune health positioning.
Clean label is growing 5% per year (2017-2022 CAGR) as 63% of consumers globally state a preference for clean labels over flexible ones. Seasonings dominate the clean label trend growing at more than double the pace of the general clean label market (11% CAGR 2017-2022). Following suit are bakery, snacks,... Read More
According to data from Innova Market Insights, cheese launches showed steady growth in the last few years, with an average annual growth rate of 4% between 2017 and 2021. Four of five Europeans consume dairy at least once a week, with 48% consuming animal-based traditional cheese. Emmental dominates cheese... Read More
According to data from Innova Market Insights, one out of two sustainable products are launched in Europe. Bakery is the top category for sustainability claims, and ethical claims are used the most in the bakery sector. Meat substitutes are the fastest growing category for sustainable product launches, and... Read More
Snacking is becoming a catalyst for increased protein intake, with product launches with increased protein gaining ground. Europe leads new product launches for protein-fortified snacks, while dairy dominates the product launches for protein-fortified snacking.
There is a growing interest in plant-based dairy alternatives, with consumers wanting to see more milk, drinking yogurt and butter & margarine offerings in supermarkets. Meanwhile, there is an increasing appetite for oat-based dairy alternatives, with 60% of consumers globally being 'somewhat familiar' or... Read More
Product launches with fiber show steady annual growth. Bakery leads as the top category with fiber-rich products, while the Snacks category is gaining ground. Spreads are the fastest growing category in fiber-rich products, up 25% (Global, CAGR 2017-2021).
Plant-based eating is expanding its customer base – it’s not about cutting meat and dairy entirely. Plant-based innovation is diversifying beyond traditional categories, while there are many ways to approach nutrition in plant-based substitutes.
Globally, more consumers seek healthy and nutritious food and beverages following the COVID-19 pandemic with natural and high protein products in sharpened focus. In contrast, consumers are turning away from offerings high in sugar, fat and salt.
The fastest-growing categories of food and beverage launches tracked with flavor ingredients are meat substitutes +55%, spreads +15% and ready meals and side dishes with +11%. The top flavors in Europe, the US, Asia, Australasia, Latin America, the Middle East and Africa are milk chocolate, strawberry and... Read More
Environmental and vegetarian claims topped the list in 2021. There are also opportunities for halal and plant-based claims. In fact, halal was the fastest-growing positioning tracked in ice cream & frozen desserts in Europe (CAGR 2017-2021), rising 115% over this period. Meanwhile, 59% of European consumers... Read More
Indulgent dairy launch activity remains stable over time, with opportunities for new products in ice cream and frozen yogurt. Meanwhile, different cheese products are among the fastest-growing subcategories. Semi-Hard and Hard Cheese have increased 6%, Butter 6% and Processed Cheese 5% (Global, CAGR... Read More
Chocolate confectionery launch activity has remained stable over the past five years, while chocolate bars is the fastest-growing chocolate confectionery subcategory. Different cocoa ingredients are being used in chocolate confectionery, with cocoa mass gaining ground. Meanwhile, Rice syrup is the... Read More
According to Innova Market Insights, the health of the planet is now the top global issue for consumers worldwide. In line with this, brands are adopting more prominent messages on-pack. Many consumers value honest and transparent information, and trust through communication is becoming more and more... Read More
F&B product launches featuring immune health claims are growing with a 13% average annual increase between 2016 - 2020. Vitamin B ingredients continue to grow within immune health products. Baby & Toddlers continue to lead while other categories gain their share, and one in three products with an immune... Read More
Energy-boosting superfoods are standing out, with the sports nutrition space seeing the fastest-growing innovation. Garlic is a popular superfood ingredient, while botanical ingredients overall are heavily featured in F&B products.
Lactose-free claims are showing stable growth in the global food and beverage market, with "health/intolerance" being the main reason for limiting lactose (65% of European consumers). Bakery remains the leading indulgence category with lactose-free claims, while lactose-free indulgence products often also... Read More
Coffee launches are gaining ground among hot beverages, while Tea remains a top category. The fastest-growing tea & coffee ingredients tracked in hot beverages (Global, CAGR 2016-2020) include fermented tea (+117%), peppermint (+41%), English breakfast tea (+32%) and cinnamon tea (+19%).