Sweeteners innovation
Sep 2019
ABSTRACT
The use of sweeteners in food & beverage launches is increased globally, featuring a +24% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with sweeteners were Sports Nutrition (21%), Soft Drinks (20%) and Confectionery... More 
TOP 3 SUB-CATEGORIES
- Sports Powders
- Cakes - Pastries & Sweet Goods
- Carbonates
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+24%
2018 VS 2017
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+24% (2018 vs 2017)
TOP COMPANY
Coco Cola
TOP CATEGORY
Sports Nutrition
TOP INGREDIENTS
Sucralose
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
+24% (2018 vs 2017)
TOP COMPANY
Coco Cola
TOP CATEGORY
Sports Nutrition
TOP INGREDIENTS
Sucralose
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
Source: Innova Market Insights
Previous Ingredient Analysis on FoodIngredientsFirst.com
Animal-free innovation
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Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023 included Gluten Free (40%), Organic Free (28%), and No Additives/Preservatives (25%).
Hydrocolloids innovation
Mar 2024
Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
Fiber fortification innovation
Feb 2024
Innova Market Insights data indicates that the use of fiber ingredients in food & beverage launches is increasing globally with a 3% growth from October 2018 to September 2023. From October 2022 to September 2023, most often, fiber ingredients were used for Bakery launches and Inulin was the leading fiber ingredient.
