Sweeteners innovation

Sep 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of sweeteners in food & beverage launches is increased globally, featuring a +24% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with sweeteners were Sports Nutrition (21%), Soft Drinks (20%) and Confectionery... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Cakes - Pastries & Sweet Goods
  3. Carbonates
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+24% (2018 vs 2017)

TOP COMPANY
Coco Cola

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of emulsifiers in Food & Beverage launches is increasing globally, featuring a +6% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with emulsifiers were Bakery (23%) and Confectionery (20%), with soy lecithin being the leading ingredient among the emulsifiers tracked. The top positionings of global product launches tracked with emulsifiers in 2018 are Gluten-Free (14%), No Additives/Preservatives (14%) and Kosher (10%).
The use of Herbs, Spices & Seasonings in food & beverage launches is increasing globally, featuring a +9% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with Herbs, Spices & Seasonings were Sauces & Seasonings (20%), Ready Meals & Side Dishes (14%) and Snacks (11%). Garlic was the leading ingredient tracked. The top positionings of global product launches tracked with Herbs, Spices & Seasonings in 2018 were No Additives/Preservatives (19%), Gluten-free (16%) and Vegetarian (11%).
The use of starches in food & beverage launches is increasing globally, featuring a +8% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with starches were Bakery (27%), Ready Meals & Side Dishes (13%) and Snacks (11%), with corn starch being the leading ingredient among the ingredients tracked. The top positionings of global product launches tracked with starches in 2018 are No Additives/Preservatives (18%), Gluten Free (17%) and Vegetarian (9%).
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