Sweeteners innovation
Jan 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of sweeteners in food & beverage launches is increasing globally, featuring a +3% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top categories of global product launches tracked with sweeteners were Bakery (18%), Soft Drinks (17%) and Sports Nutrition (17%).... More

TOP 3 SUB-CATEGORIES
- Sports Powders
- Cakes - Pastries & Sweet Goods
- Sweet Biscuits/Cookies
TRENDING

TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+3%
2021 VS 2020
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+3% (2021 vs 2020)
TOP COMPANY
Coca Cola
TOP CATEGORY
Bakery
TOP INGREDIENTS
Sucralose
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2020
+3% (2021 vs 2020)
TOP COMPANY
Coca Cola
TOP CATEGORY
Bakery
TOP INGREDIENTS
Sucralose
REGION ANALYZED
Global
DATE ANALYZED
2021 vs 2020
Source: Innova Market Insights
Previous Ingredient Analysis on FoodIngredientsFirst.com
Organic ingredients innovation
May 2022
The use of organic ingredients in food & beverage launches is increasing globally, featuring a +5% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with organic ingredients is Baby & Toddlers (19%). In 2021, Botanical Ingredients is the leading ingredient category among the global product launches tracked with organic ingredients. The top positionings of global product launches tracked with organic ingredients in 2021 are Organic (86%), Gluten-Free (31%), and Vegan (29%).
Sugar reduction innovation
Apr 2022
The use of reduced sugar claims in food & beverage launches is decreasing globally, featuring a -6% year-over-year decline when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with a reduced sugar claim is Soft Drinks (20%). In 2021, Granulated Sugar is the leading sugar/sweetener ingredient among the global product launches tracked with a reduced sugar claim. The top positionings of global product launches tracked with a reduced sugar claim in 2021 are No Additives/Preservatives (32%), Gluten-Free (22%), and High/Source of Protein (18%).
Stabilizers innovation
Mar 2022
The use of stabilizers in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global food & beverage launches tracked with stabilizers is bakery (22%). In 2021, sodium hydrogen carbonate (17%), xanthan gum (17%) and mono- and diglycerides (15%) are the top stabilizer ingredients among global food & beverage launches tracked with stabilizers. The top positionings of global product launches tracked with stabilizers in 2021 are no additives/preservatives (15%), gluten-free (14%), and high/source of protein (10%).