Sweeteners innovation

Jan 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of sweeteners in food & beverage launches is increasing globally, featuring a +3% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top categories of global product launches tracked with sweeteners were Bakery (18%), Soft Drinks (17%) and Sports Nutrition (17%).... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sports Powders
  2. Cakes - Pastries & Sweet Goods
  3. Sweet Biscuits/Cookies
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+3% (2021 vs 2020)

TOP COMPANY
Coca Cola

TOP CATEGORY
Bakery

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2021 vs 2020

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of organic ingredients in food & beverage launches is increasing globally, featuring a +5% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with organic ingredients is Baby & Toddlers (19%). In 2021, Botanical Ingredients is the leading ingredient category among the global product launches tracked with organic ingredients. The top positionings of global product launches tracked with organic ingredients in 2021 are Organic (86%), Gluten-Free (31%), and Vegan (29%).
The use of reduced sugar claims in food & beverage launches is decreasing globally, featuring a -6% year-over-year decline when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with a reduced sugar claim is Soft Drinks (20%). In 2021, Granulated Sugar is the leading sugar/sweetener ingredient among the global product launches tracked with a reduced sugar claim. The top positionings of global product launches tracked with a reduced sugar claim in 2021 are No Additives/Preservatives (32%), Gluten-Free (22%), and High/Source of Protein (18%).
The use of stabilizers in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global food & beverage launches tracked with stabilizers is bakery (22%). In 2021, sodium hydrogen carbonate (17%), xanthan gum (17%) and mono- and diglycerides (15%) are the top stabilizer ingredients among global food & beverage launches tracked with stabilizers. The top positionings of global product launches tracked with stabilizers in 2021 are no additives/preservatives (15%), gluten-free (14%), and high/source of protein (10%).
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