Starches innovation

Jul 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of starches in food & beverage launches is increasing globally, featuring a +8% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with starches were Bakery (27%), Ready Meals & Side Dishes (13%) and Snacks (11%), with... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sweet Biscuits/Cookies
  2. Cakes - Pastries & Sweet Goods
  3. Baking Ingredients & Mixes
INGREDIENTS ANALYZED
Food & beverage launches only;
Corn Starch
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+8% (2018 vs 2017)

TOP COMPANY
Nestlé

TOP CATEGORY
Bakery

TOP INGREDIENTS
Corn Starch

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of hydrocolloids in food & beverage launches has increased globally, featuring a +7% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product tracked with hydrocolloids was Bakery (20%), with maltodextrin being the leading hydrocolloid among the hydrocolloids tracked. The top positionings of global food & beverage launches tracked with hydrocolloids in 2019 were No Additives/Preservatives (16%), Gluten-Free (15%) and Vegetarian (9%).
The total amount of bakery launches has increased globally, featuring a +7% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategory of global bakery product launches was Sweet Biscuits/Cookies (34%), with wheat flour being the leading ingredient among all “grains” ingredients tracked in global bakery launches. The top positionings of global bakery product launches tracked in 2019 were No Additives/Preservatives (12%), Vegetarian (11%) and Gluten-Free (10%).
The use of fats and oils in food & beverage launches has declined globally, showing a -1% year-over-year decrease when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with fats and oils were Bakery (24%), Snacks (14%) and Confectionery (10%) with vegetable oil being the top ingredient among the fats and oils tracked. The top positionings of global product launches tracked with fats and oils in 2019 were No Additives/Preservatives (17%), Gluten-Free (13%) and Vegetarian (11%).
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