Frozen Foods innovation

The use of emulsifiers in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2021 and 2022 launches. In 2022, the top category of global product launches tracked with emulsifiers is Bakery (22%). In 2022, Soy Lecithin (27%) is the leading ingredient among the food & beverage launches tracked with emulsifiers. The top selected positionings of global product launches tracked with emulsifiers in 2022 are No Additives/Preservatives (13%), Gluten-free (13%), and No Vegetarian (10%).

The use of fiber fortification claims in food & beverage launches is decreasing globally, featuring a -6% year-over-year decline when comparing 2020/Q4 – 2021/Q3 and 2021/Q4 – 2022/Q3 launches. In 2021/Q4 – 2022/Q3, the top category of global product launches tracked with fiber fortification claim is Bakery (21%). In 2021/Q4 – 2022/Q3, Oat (19%) is the leading selected ingredient among the food & beverage launches tracked with fiber fortification claim. The top positionings of global product launches tracked with fiber fortification claims in 2021/Q4 – 2022/Q3 are High/Source of Protein (39%), Gluten-free (27%), and No Additives/Preservatives (27%).

The use of reduced sugar claims in food & beverage launches is increasing globally, featuring a +13% year-over-year growth when comparing 2020 Q4 – 2021 Q3 vs. 2021 Q4 –2022 Q3 launches. In 2021 Q4 –2022 Q3 , the top category of global product launches tracked with reduced sugar claims is Soft Drinks (19%). In 2021 Q4 –2022 Q3 , Granulated Sugar (65%) is the leading ingredient among the reduced sugar claims tracked. The top selected positionings of global product launches tracked with reduced sugar claims in 2021Q4 –2022Q3 are No Additives/Preservatives  (29%), Gluten Free (23%), and Vegan (17%).