Frozen Foods innovation

Apr 2021
INNOVA MARKET INSIGHTS COMMENTARY
Frozen food launches are increasing globally, featuring a +20% year-over-year growth when comparing 2019 and 2020 launches. In 2020, the top category for global frozen food launches is Desserts & Ice Cream (27%). In 2020, Salt & Salt Substitutes (63%), Sugar, Syrup & Honey Products (62%), and... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Dairy Based Ice Cream & Frozen Yogurt
  2. Fish & Seafood
  3. Finger Foods/Hors D'oeuvres
INGREDIENTS ANALYZED
Food & beverage launches only;
Salt & Salt Substitutes
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+20% (2020 vs 2019)

TOP COMPANY
Unilever

TOP CATEGORY
Desserts & Ice Cream

TOP INGREDIENTS
Salt & Salt Substitutes

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of emulsifiers in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2021 and 2022 launches. In 2022, the top category of global product launches tracked with emulsifiers is Bakery (22%). In 2022, Soy Lecithin (27%) is the leading ingredient among the food & beverage launches tracked with emulsifiers. The top selected positionings of global product launches tracked with emulsifiers in 2022 are No Additives/Preservatives (13%), Gluten-free (13%), and No Vegetarian (10%).
The use of fiber fortification claims in food & beverage launches is decreasing globally, featuring a -6% year-over-year decline when comparing 2020/Q4 – 2021/Q3 and 2021/Q4 – 2022/Q3 launches. In 2021/Q4 – 2022/Q3, the top category of global product launches tracked with fiber fortification claim is Bakery (21%). In 2021/Q4 – 2022/Q3, Oat (19%) is the leading selected ingredient among the food & beverage launches tracked with fiber fortification claim. The top positionings of global product launches tracked with fiber fortification claims in 2021/Q4 – 2022/Q3 are High/Source of Protein (39%), Gluten-free (27%), and No Additives/Preservatives (27%).
The use of reduced sugar claims in food & beverage launches is increasing globally, featuring a +13% year-over-year growth when comparing 2020 Q4 – 2021 Q3 vs. 2021 Q4 –2022 Q3 launches. In 2021 Q4 –2022 Q3 , the top category of global product launches tracked with reduced sugar claims is Soft Drinks (19%). In 2021 Q4 –2022 Q3 , Granulated Sugar (65%) is the leading ingredient among the reduced sugar claims tracked. The top selected positionings of global product launches tracked with reduced sugar claims in 2021Q4 –2022Q3 are No Additives/Preservatives  (29%), Gluten Free (23%), and Vegan (17%).
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