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Fiber fortification innovation

Feb 2023
ABSTRACT
The use of fiber fortification claims in food & beverage launches is increasing globally, featuring a +4% annual growth when comparing 2017/Q4 – 2018/Q3 and 2021/Q4 – 2022/Q3 launches (CAGR). In 2021/Q4 – 2022/Q3, the top category of global product launches tracked with fiber... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Cold Cereal
  2. Cereal & Energy Bars
  3. Bread & Bread Products
INGREDIENTS ANALYZED
Food & beverage launches only;
Oat
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+4% (2017 vs 2022)

TOP COMPANY
Nestlé

TOP CATEGORY
Bakery

TOP INGREDIENTS
Oat

REGION ANALYZED
Global

DATE ANALYZED
2017 vs 2022

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
Innova Market Insights data indicates that the use of fiber ingredients in food & beverage launches is increasing globally with a 3% growth from October 2018 to September 2023. From October 2022 to September 2023, most often, fiber ingredients were used for Bakery launches and Inulin was the leading fiber ingredient.  
Innova Market Insights data shows that vanilla-infused products are on the rise worldwide, experiencing a 1% year-over-year growth from October 2021 to September 2023. Confectionery leads in global launches at 37%, with Vanilla Bean emerging as the fastest-growing ingredient at a 3% CAGR from October 2018 to September 2023. In the latest period, top vanilla-inclusive launches focus on Ethical Packaging (45%), Ethical Human practices (15%), and Gluten-Free offerings (14%).
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