Fats and oils innovation
Mar 2020
ABSTRACT
The use of fats and oils in food & beverage launches has declined globally, showing a -1% year-over-year decrease when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with fats and oils were Bakery (24%), Snacks (14%) and Confectionery (10%) with... More 
TOP 3 SUB-CATEGORIES
- Sweet Biscuits/Cookies
- Cakes - Pastries & Sweet Goods
- Bread & Bread Products
TRENDING
TRENDING
DOWN
DOWN
Global
REGION
ANALYZED
ANALYZED
-1%
2019 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Vegetable oil
Vegetable oil
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-1% (2019 vs 2018)
TOP COMPANY
Nestlé
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vegetable oil
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
-1% (2019 vs 2018)
TOP COMPANY
Nestlé
TOP CATEGORY
Bakery
TOP INGREDIENTS
Vegetable oil
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on FoodIngredientsFirst.com
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Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023 included Gluten Free (40%), Organic Free (28%), and No Additives/Preservatives (25%).
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Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
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