Fats & Oils innovation

Jul 2022
INNOVA MARKET INSIGHTS COMMENTARY
The use of fats & oils in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with fats & oils is Bakery (23%). In 2021, sunflower is the... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Sweet Biscuits/Cookies
  2. Cakes - Pastries & Sweet Goods
  3. Bread & Bread Products
INGREDIENTS ANALYZED
Food & beverage launches only;
Vegetable Oil
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+4% (2020 vs 2021)

TOP COMPANY
Nestlé

TOP CATEGORY
Bakery

TOP INGREDIENTS
Vegetable Oil

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2021

Source: Innova Market Insights

Previous Ingredient Analysis on FoodIngredientsFirst.com

The use of thickeners in food & beverage launches is increasing globally, featuring a +4% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with thickeners is Bakery (17%). In 2021, Maltodextrin (17%) & Cornstarch (17%) are the leading ingredients among the thickeners tracked, followed by Xanthan Gum (15%). The top positionings of global product launches tracked with thickeners in 2021 are No Additives/Preservatives  (16%), Gluten Free (15%), and High/Source of Protein (10%).
The use of emulsifiers in food & beverage launches is increasing globally, featuring a +2% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with emulsifiers is bakery (22%). In 2021, soy lecithin is the leading emulsifier ingredient among global food and beverage launches tracked with emulsifiers. The top positionings of global product launches tracked with emulsifiers in 2021 are no additives/preservatives (14%), gluten free (13%), and vegetarian (9%).
The use of organic ingredients in food & beverage launches is increasing globally, featuring a +5% year-over-year growth when comparing 2020 and 2021 launches. In 2021, the top category of global product launches tracked with organic ingredients is Baby & Toddlers (19%). In 2021, Botanical Ingredients is the leading ingredient category among the global product launches tracked with organic ingredients. The top positionings of global product launches tracked with organic ingredients in 2021 are Organic (86%), Gluten-Free (31%), and Vegan (29%).
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