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Animal-free innovation

Apr 2024
ABSTRACT
Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Dairy Alternative Drinks
  2. Baking Ingredients & Mixes
  3. Bread & Bread Products
INGREDIENTS ANALYZED
Food & beverage launches only;
Granulated sugar
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+12% (2019 vs 2023)

TOP COMPANY
Aldi

TOP CATEGORY
Bakery

TOP INGREDIENTS
Granulated sugar

REGION ANALYZED
Global (excluding Russia)

DATE ANALYZED
2019 vs 2023

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data indicates that global dairy product launches are experiencing +18% year-over-year increase from April 2022 to March 2024. Most launched subcategory in this sector was Cheese - Semi-Hard & Hard, making up 15% of all launches. The top positionings for global Dairy launches were High/Source of Protein, Gluten Free, and Lactose Free.
Innova Market Insights data indicates that the use of health claims in food & beverage launches is increasing globally, featuring a +1% average annual growth when comparing the years 2019 and 2023. The leading categories for these launches were Bakery and Dairy. More than 1 out of 3 of these products contained no additives/preservatives claim.
Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
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