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Animal-free innovation

Apr 2024
ABSTRACT
Innova Market Insights data indicates a rising global trend in the use of vegan claims in food and beverage launches, with a +12% average annual growth between 2019 and 2023. In 2023, the primary category for these launches was Bakery (12%). Key positioning statements for these launches in 2023... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Dairy Alternative Drinks
  2. Baking Ingredients & Mixes
  3. Bread & Bread Products
INGREDIENTS ANALYZED
Food & beverage launches only;
Granulated sugar
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+12% (2019 vs 2023)

TOP COMPANY
Aldi

TOP CATEGORY
Bakery

TOP INGREDIENTS
Granulated sugar

REGION ANALYZED
Global (excluding Russia)

DATE ANALYZED
2019 vs 2023

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data indicates that the use of health claims in food & beverage launches is increasing globally, featuring a +1% average annual growth when comparing the years 2019 and 2023. The leading categories for these launches were Bakery and Dairy. More than 1 out of 3 of these products contained no additives/preservatives claim.
Innova Market Insights data shows that in global food & beverage launches, there is an increase in stabilizer use with a 3% year-over-year growth when comparing the years 2022 and 2023. Within this trend, the Bakery category emerged as the leading category segment with 21% of the total launches in 2023. Xanthan Gum was the leading stabilizer ingredient.
Innova Market Insights data indicates that the use of fiber ingredients in food & beverage launches is increasing globally with a 3% growth from October 2018 to September 2023. From October 2022 to September 2023, most often, fiber ingredients were used for Bakery launches and Inulin was the leading fiber ingredient.  
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