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Ancient Grains innovation

Apr 2017
ABSTRACT
The use of ancient grains boomed in 2016, featuring +11.6% from 2015 to 2016. The leading category for tracked launches globally in 2016 was bakery (30%). The top ancient grains used in all food & beverages launches tracked were quinoa (31%), chia (23%) and buckwheat (22%) . The most featured... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Breakfast Cereals
  2. Bread & Bread Products
  3. Other Meal Components
INGREDIENTS ANALYZED
Food & beverage launches only;
Quinoa
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+11.6% (2016 vs 2015)

TOP COMPANY
Kellogg

TOP CATEGORY
Bakery

TOP INGREDIENTS
Quinoa

REGION ANALYZED
Global

DATE ANALYZED
2016 vs 2015

Previous Ingredient Analysis on FoodIngredientsFirst.com

Innova Market Insights data indicates that botanical ingredient use in global food & beverage launches had a 3% year-over-year increase from April 2022 to March 2024. Bakery was the leading category with 24% share of launches. Garlic was the top botanical ingredient at 22%, while the leading positionings were No Additives/Preservatives (15%), Vegetarian (13%) and Gluten-Free (12%). 
Innova Market Insights data indicates that global dairy product launches are experiencing +18% year-over-year increase from April 2022 to March 2024. Most launched subcategory in this sector was Cheese - Semi-Hard & Hard, making up 15% of all launches. The top positionings for global Dairy launches were High/Source of Protein, Gluten Free, and Lactose Free.
Innova Market Insights data indicates that the use of health claims in food & beverage launches is increasing globally, featuring a +1% average annual growth when comparing the years 2019 and 2023. The leading categories for these launches were Bakery and Dairy. More than 1 out of 3 of these products contained no additives/preservatives claim.
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