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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands
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+31 26 319 2000






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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On Food Ingredients First
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NUTRITION & HEALTH NEWS

Mental health, digital monitoring and planetary health: What’s next for the supplements industry?

06 Feb 2023 --- Major ingredients suppliers are expecting a wave of innovation in the supplements industry in the next five years, spurred by new digital technologies, emerging market... Read More

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FOOD INGREDIENTS NEWS

“Promise of parity” will truly move plant-based mainstream, flag industry experts

03 Feb 2023 --- As the plant-based food sector continues to mature and gain traction, consumers are becoming increasingly demanding regarding the sensory aspects of these products. With a growing... Read More

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FOOD RESEARCH

ProVeg report highlights need to frame cultivated meat as “human food first”

02 Feb 2023 --- ProVeg International has released a report outlining how framing cultivated meat as a pet food may discourage consumers from seeing it as a viable human food. The report flags that... Read More

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PACKAGING & TECHNOLOGY NEWS

Milk cartons reduce freshness and flavor, find researchers

30 Jan 2023 --- Study authors explain that the flavor of milk has changed over time due, in part, to changes in the packaging used to transport milk to the consumer. Light oxidation from... Read More

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FOOD RESEARCH

Curiosity, sensory, novelty and west-east fusions spotlighted by FrieslandCampina Professional

27 Jan 2023 --- FrieslandCampina Professional is highlighting three global trends in the F&B industry: “Weastern Wonders,” a fusion of Eastern and Western influences within one... Read More




Videos
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Functional beverages rise to spotlight as better-for-you catches on

01 Nov 2022 --- Hila Bentman talks about functional beverages and how they are gaining in the alcoholic drinks space. Non-alcohol and low-alcohol alternatives are trending as health-prone consumers search for the highs of alcohol but without unwanted side effects. According to Innova Market Insights, 65% of millennials already consume sports and functional drinks at least once a week.

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Innova Market Insights analyzes regional variances of immunity claims trend

07 Jul 2021 --- Innova Market Insights’ latest survey of 10,000 consumers across ten countries evidences the mainstay demand for F&B products with immunity claims. Lu Ann Williams, global insights director, details the regional variances of the trend while highlighting popular formats for wellness-promoting ingredients.

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Tailored to Fit: Personalization among top trends of 2021

19 Nov 2020 --- Chang Liu, market analyst at Innova Market Insights, discusses “Tailored to Fit,” one of the market researcher’s Top Trends for 2021. Liu explains how personalization comes into play for NPD and how technology is impacting the space. Moreover, she elaborates on how different consumer generations are perceiving the personalization trend. 

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"Transparency Triumphs" crowned Innova Market Insights' Top Trend 2021

28 Oct 2020 --- “Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, shares a deep dive into these themes’ evolution in successful product trends. In other spotlighted F&B product themes, the sustained plant-based revolution is branching out into more sophisticated alternatives. At the same time, COVID-19’s influence over omnichannel eating has bolstered interest in immunity-elevating offerings.

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“Act for Future:” Agrana Fruit flags growing sustainability concerns among consumers

19 Oct 2020 --- Agrana Fruit has published its latest trend blog entitled “Act for Future,” which focuses on developing future-proof sustainability solutions. In 2019, 87 percent of consumers expected companies to invest in sustainability – 22 percent more than in the previous year, according to data from Innova Market Insights. This year, global consumers have become even more concerned about environmental issues due to the COVID-19 pandemic. Melanie Sturm, Agrana Fruit's global market & consumer insights manager, shares insights on the issues surrounding sustainability.




Technical Papers
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Snacking Hybrid Innovations Meeting Consumer Demand

02 Jun 2020 --- As consumers become increasingly adventurous with their food choices, snack products have evolved to include new hybrids and unusual combinations. Learn why hybrids were identified as one of the 2020 top ten food trends by Innova Market Insights and discover new global product examples utilizing California almonds a key ingredient.




Ingredient Focus
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01 Feb 2023 | Innova Market Insights

Bars are most popular format in chocolate confectionery, popularity of plant-based ingredients grows.

Chocolate confectionery launches have seen steady growth, with one in two chocolate confectionery products being made in Europe. The fastest-growing subcategory for chocolate is chocolate... Read More

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01 Jan 2023 | Innova Market Insights

Plant-based innovations

According to data from Innova Market Insights, plant-based food and beverage launches grew exponentially between 2017 and 2022. The launches were mainly present in Europe (41%) and North... Read More

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01 Dec 2022 | Innova Market Insights

Natural colors spotlight

According to data from Innova Market Insights, growth in product launches with natural colors averaged a 2% rate between Jul 2017 and Jun 2022. The launches were mainly present in Europe... Read More

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01 Nov 2022 | Innova Market Insights

Trends in clean label

Clean label is growing 5% per year (2017-2022 CAGR) as 63% of consumers globally state a preference for clean labels over flexible ones. Seasonings dominate the clean label trend growing at... Read More

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06 Oct 2022 | Innova Market Insights

Sustainability

According to data from Innova Market Insights, one out of two sustainable products are launched in Europe. Bakery is the top category for sustainability claims, and ethical claims are used... Read More




Podcasts
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NewsBite Podcast (Oct 10 - 14): EU demand for palm oil imports drop

14 Oct 2022 --- This week’s NewsBite episode, Innova Market Insights tipped “Redefining Value” as a pivotal theme for F&B businesses in its unveiling of the Top Ten Trends for 2023 as consumers adapt their purchasing behaviors amid economic and political volatility. In trade developments, the European market as a frontrunner in sustainable palm oil imports is now trending downward in its demand for this commodity. Meanwhile, Colombia launched an appeal arbitration in a dispute with the EU over frozen French fries tariffs. Rice is seeing renewed demand and applicability amid skyrocketing wheat prices, while British lamb was exported to the US for the first time in over 20 years this week.

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Formulating for Success: Functional Food & Skin Health

19 Jul 2021 --- Demand for functional food continues to grow with more and more consumers looking for foods with a specific health benefit. Join Swati Kalgaonkar, Associate Director, Nutrition Research Programme at the Almond Board of California and Lu Ann Williams, Global Insights Director at Innova Market Insights as they highlight this growing trend, exploring demand for food with skin health credentials, and how developers can respond using California almonds.

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NewsBite Podcast (Oct 19 - 23): Cultivating steak in space

23 Oct 2020 --- NewsBite recaps some of the latest industry-related stories from the last few days. Highlights include how “Transparency Triumphs” leads Innova Market Insights’ Top Ten Trends for 2021. Cultivated meat pioneers Aleph Farms launched a “steaks in space” program and Barry Callebaut’s new brand Cabosse Naturals features a range of ingredients that showcase the zesty taste and natural richness of cacaofruit.

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NewsBite Podcast (May 18-22): COVID-19 challenges flavor behaviors, Kerry receives “organic suitable” status for acrylamide-reducing solution

22 May 2020 --- This week, Innova Market Insights flagged how COVID-19 challenges behaviors when it comes to flavors, while Kerry’s acrylamide-reducing Acryleast yeast solution received “organic suitable” status in the EU. Meanwhile, DSM unveiled its new line of cheese cultures for boosting the yield and resource efficiency of mozzarella cheese production.

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NewsBite Podcast (May 4-8): “Milk-spraying” protests polarize dairy sector, ValuSect propels bug-based investments

08 May 2020 --- In this week’s headlines, we took a look at divisive “milk-spraying” demonstrations taking place across Europe, new funding within the European insect-based sector, and the rise of blockchain as a valuable tool helping brands tap into Innova Market Insights’ Top Trend for 2020 – “Storytelling: Winning with Words.”Read more:Dairy crisis: “Milk-spraying” protests polarize sector as producers push for EU-wide production cutsBug-based ingredients: New European project to propel insect-derived productsFairfood’s blockchain traces food “back to its genesis” for effective brand storytelling




Webinars
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Top Ten Trends 2023

10 Nov 2022 --- Innova’s global insights director, Lu Ann Williams, presents the eagerly awaited Top Ten Trends for 2023. Discover the consumer and industry insights that will inspire successful innovation over the coming year. Covering the full spectrum of the food and beverage industry, Innova’s Top Ten Trends are the vital guide to future market opportunities.

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Formulating Plant-Based Meat Alternatives with Nature-Powered Ingredients

12 Oct 2022 --- When it comes to plant-based meat alternatives, consumers today have two requests: deliver a better meat-like eating experience, and do it with simpler, more recognizable ingredients. Texture and taste are key. What options are available to product developers who want cleaner labels with ingredients that are ‘good for you’ and ‘good for the planet’? Join Innova Market Insights and CP Kelco for a lively webinar discussion on the latest plant-based meat alternatives market trends, global consumers’ needs and preferences, and an overview of nature-based ingredient solutions available to help you formulate for success.

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Plant-based: The Canvas for Innovation

17 Mar 2022 --- With personal health and global sustainability proving to be strong drivers of consumer choice, plant-based R&D has refocused from mimicking meat, fish and dairy, to optimizing options that stand on their own merits. “Plant-based: The canvas for innovation” is #2 of Innova Market Insights’ Top Ten Trends for 2022. Join Myrthe de Beukelaar, Sr. Market Analyst, as she elaborates on the evolution of plant-based options in the food and beverage industry.

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The Cutting Edge of Better-for-You Chocolate

17 Mar 2022 --- Indulgence is an essential element of confectionery products, but how can manufacturers also answer the call for "better for you" chocolate products without compromising on taste and texture? Chocolate category and consumer data from Innova Market Insights and the Almond Board of California indicate multiple ways "better for you" formulations are leading to compelling product claims. View examples of new product development and inspirational recipe concepts that demonstrate how to stay at the cutting edge of the confectionery category.

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Top Trends in Dairy

15 Feb 2022 --- Dairy remains one of the world’s most valuable food sectors with a healthy and nutritious image, and the potential for ongoing added value. It is also highly diverse, with its popularity varying widely in different parts of the world and consumers increasingly looking for authentic comfort and indulgence in this traditional category. Innova's Global Insights Director, Lu Ann Williams, shares how major developments such as competition from plant-based alternatives and the COVID-19 crisis are driving innovation in the dairy sector.




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