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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands


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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On Food Ingredients First
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PACKAGING & TECHNOLOGY NEWS

Consumers ready to embrace food waste-fighting QR codes on milk cartons, finds Cornell study

04 Jul 2022 --- A new study by Cornell University, US, has found that consumers are willing to support QR codes to better understand how long milk is safe to consume. The researchers say this... Read More

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FOOD INGREDIENTS NEWS

Sokol’s anchovy ingredients tap into demand for umami flavors while slashing sodium

01 Jul 2022 --- Sokol Custom Food Ingredients has unveiled a Certified Savory product line of Anchovy Products, which delivers the meaty and savory taste of umami. The move comes at a time when... Read More

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FOOD INGREDIENTS NEWS

EU sugar-reduction drive gaining traction amid reformulation investments

30 Jun 2022 --- The European soft drinks sector has delivered a 17.7% reduction in average added sugars in the last seven years based on the bolstered health and nutrition commitments set out by... Read More

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FOOD INGREDIENTS NEWS

Beneo unveils vegan chocolate with tempered snap made from rice ingredients

29 Jun 2022 --- Tracking the upward trajectory of the demand for vegan and plant-based chocolate, Beneo touts rice as the ideal ingredient to deliver on taste, texture and the quintessential... Read More

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FOOD INGREDIENTS NEWS

Pernod Ricard unveils digital label to offer health and ingredients information

28 Jun 2022 --- Pernod Ricard is launching an interactive digital label system to inform consumers about product ingredients, associated health risks, as well as local drinking guidelines. The... Read More




Videos
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Innova Market Insights analyzes regional variances of immunity claims trend

07 Jul 2021 --- Innova Market Insights’ latest survey of 10,000 consumers across ten countries evidences the mainstay demand for F&B products with immunity claims. Lu Ann Williams, global insights director, details the regional variances of the trend while highlighting popular formats for wellness-promoting ingredients.

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Tailored to Fit: Personalization among top trends of 2021

19 Nov 2020 --- Chang Liu, market analyst at Innova Market Insights, discusses “Tailored to Fit,” one of the market researcher’s Top Trends for 2021. Liu explains how personalization comes into play for NPD and how technology is impacting the space. Moreover, she elaborates on how different consumer generations are perceiving the personalization trend. 

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"Transparency Triumphs" crowned Innova Market Insights' Top Trend 2021

28 Oct 2020 --- “Transparency Triumphs” leads Innova Market Insights’ newly unveiled Top Ten Trends for 2021. Lu Ann Williams, global insights director, shares a deep dive into these themes’ evolution in successful product trends. In other spotlighted F&B product themes, the sustained plant-based revolution is branching out into more sophisticated alternatives. At the same time, COVID-19’s influence over omnichannel eating has bolstered interest in immunity-elevating offerings.

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“Act for Future:” Agrana Fruit flags growing sustainability concerns among consumers

19 Oct 2020 --- Agrana Fruit has published its latest trend blog entitled “Act for Future,” which focuses on developing future-proof sustainability solutions. In 2019, 87 percent of consumers expected companies to invest in sustainability – 22 percent more than in the previous year, according to data from Innova Market Insights. This year, global consumers have become even more concerned about environmental issues due to the COVID-19 pandemic. Melanie Sturm, Agrana Fruit's global market & consumer insights manager, shares insights on the issues surrounding sustainability.

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Authenticity shines in successful product storytelling

24 Sep 2020 --- Authenticity is a key part of the storytelling process in food and beverage development. Akhil Aiyar, market analyst at Innova Market Insights, presents the market researcher's latest report highlighting the different ways in which these authentic stories are being told. Direct claims using generic on-pack language such as "authentic" or "traditional" have been a popular approach for some time. However, strategies appear to be moving on, with a growing focus on recipe choices and traceability to help build a truly authentic image.




Technical Papers
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Snacking Hybrid Innovations Meeting Consumer Demand

02 Jun 2020 --- As consumers become increasingly adventurous with their food choices, snack products have evolved to include new hybrids and unusual combinations. Learn why hybrids were identified as one of the 2020 top ten food trends by Innova Market Insights and discover new global product examples utilizing California almonds a key ingredient.




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Ingredient Focus
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01 Jul 2022 | Innova Market Insights

Health focus in plant-based

Plant-based eating is expanding its customer base - it’s not about cutting meat and dairy entirely. Plant-based innovation is diversifying beyond traditional categories, while... Read More

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01 May 2022 | Innova Market Insights

Trends in Flavor Ingredients

The fastest-growing categories of food and beverage launches tracked with flavor ingredients are meat substitutes +55%, spreads +15% and ready meals and side dishes with +11%. The top... Read More

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01 Mar 2022 | Innova Market Insights

Dairy Indulgence

Indulgent dairy launch activity remains stable over time, with opportunities for new products in ice cream and frozen yogurt. Meanwhile, different cheese products are among the... Read More

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01 Feb 2022 | Innova Market Insights

Trends in chocolate confectionery

Chocolate confectionery launch activity has remained stable over the past five years, while chocolate bars is the fastest-growing chocolate confectionery subcategory. Different cocoa... Read More

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01 Jan 2022 | Innova Market Insights

Transparency claims boost NPD appeal

According to Innova Market Insights, the health of the planet is now the top global issue for consumers worldwide. In line with this, brands are adopting more prominent messages on-pack.... Read More




Podcasts
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Formulating for Success: Functional Food & Skin Health

19 Jul 2021 --- Demand for functional food continues to grow with more and more consumers looking for foods with a specific health benefit. Join Swati Kalgaonkar, Associate Director, Nutrition Research Programme at the Almond Board of California and Lu Ann Williams, Global Insights Director at Innova Market Insights as they highlight this growing trend, exploring demand for food with skin health credentials, and how developers can respond using California almonds.

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NewsBite Podcast (Oct 19 - 23): Cultivating steak in space

23 Oct 2020 --- NewsBite recaps some of the latest industry-related stories from the last few days. Highlights include how “Transparency Triumphs” leads Innova Market Insights’ Top Ten Trends for 2021. Cultivated meat pioneers Aleph Farms launched a “steaks in space” program and Barry Callebaut’s new brand Cabosse Naturals features a range of ingredients that showcase the zesty taste and natural richness of cacaofruit.

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NewsBite Podcast (May 18-22): COVID-19 challenges flavor behaviors, Kerry receives “organic suitable” status for acrylamide-reducing solution

22 May 2020 --- This week, Innova Market Insights flagged how COVID-19 challenges behaviors when it comes to flavors, while Kerry’s acrylamide-reducing Acryleast yeast solution received “organic suitable” status in the EU. Meanwhile, DSM unveiled its new line of cheese cultures for boosting the yield and resource efficiency of mozzarella cheese production.

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NewsBite Podcast (May 4-8): “Milk-spraying” protests polarize dairy sector, ValuSect propels bug-based investments

08 May 2020 --- In this week’s headlines, we took a look at divisive “milk-spraying” demonstrations taking place across Europe, new funding within the European insect-based sector, and the rise of blockchain as a valuable tool helping brands tap into Innova Market Insights’ Top Trend for 2020 – “Storytelling: Winning with Words.”Read more:Dairy crisis: “Milk-spraying” protests polarize sector as producers push for EU-wide production cutsBug-based ingredients: New European project to propel insect-derived productsFairfood’s blockchain traces food “back to its genesis” for effective brand storytelling

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INTERVIEW PODCAST: Key Trends Occurring in the US Foodservice Space

28 Feb 2017 --- The foodservice sector is always a great source of inspiration for food manufacturers, as creative chefs and food service operators are typically at the cutting edge of creating new trends and inspired cuisines.   Kara Nielsen is a Sales & Engagement Manager at Innova Market Insights, and is particularly well versed on key trends occurring in the US foodservice space.    FoodIngredientsFirst spoke with Kara about the current food service trends and where the opportunities are for innovation. 




Webinars
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Plant-based: The Canvas for Innovation

17 Mar 2022 --- With personal health and global sustainability proving to be strong drivers of consumer choice, plant-based R&D has refocused from mimicking meat, fish and dairy, to optimizing options that stand on their own merits. “Plant-based: The canvas for innovation” is #2 of Innova Market Insights’ Top Ten Trends for 2022. Join Myrthe de Beukelaar, Sr. Market Analyst, as she elaborates on the evolution of plant-based options in the food and beverage industry.

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The Cutting Edge of Better-for-You Chocolate

17 Mar 2022 --- Indulgence is an essential element of confectionery products, but how can manufacturers also answer the call for "better for you" chocolate products without compromising on taste and texture? Chocolate category and consumer data from Innova Market Insights and the Almond Board of California indicate multiple ways "better for you" formulations are leading to compelling product claims. View examples of new product development and inspirational recipe concepts that demonstrate how to stay at the cutting edge of the confectionery category.

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Top Trends in Dairy

15 Feb 2022 --- Dairy remains one of the world’s most valuable food sectors with a healthy and nutritious image, and the potential for ongoing added value. It is also highly diverse, with its popularity varying widely in different parts of the world and consumers increasingly looking for authentic comfort and indulgence in this traditional category. Innova's Global Insights Director, Lu Ann Williams, shares how major developments such as competition from plant-based alternatives and the COVID-19 crisis are driving innovation in the dairy sector.

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Top Trends in Sweets & Snacks 2022

19 Jan 2022 --- The sweets and snacks landscape is ever-changing. Factors such as the pandemic have undeniably impacted how, what, where and why consumers indulge or treat themselves. Trends are emerging and evolving, driving continuous innovation in the industry. Join Innova’s webinar as we present the top trends that will drive innovation in 2022 and delve into the ‘what’ and the ‘why’ behind developments in sweets and snacks.

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Innova’s Top Ten Trends 2022

03 Nov 2021 --- The food and beverage landscape is ever-changing. Factors such as the pandemic have undeniably impacted how, what, where and why consumers eat and drink. Trends are emerging and evolving, driving continuous innovation in the industry. Lu Ann Williams, Global Insights Director, presents the Top Ten Trends Innova has identified for 2022 and reveals their impact on the food and beverage sector. 




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