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Innova Market Insights

Company-logo  COMPANY DETAILS
Innova Market Insights
Velperweg 18
Arnhem
6824 BH
Netherlands

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  +31 26 319 2000




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Who we are

Innova Market Insights is a global knowledge leader in the food and beverage industry. We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 75+ countries and our ability to use advanced data analytics to convert industry-leading market research into meaningful guidance on present and future trends in FMCG.

Our customers, among the top 500 FMCG companies in the world, value us for our local and regional knowledge insights that support them in their decision-making. When they win, we win. With Innova as a business resource, companies can move faster and with greater confidence. Our tools enable product developers to design successful products, marketers to address markets with confidence, researchers to efficiently find the data they need, and retailers to gain fuller, brighter insights on current and future trends.

Why Connect?

Long term client partnerships are the cornerstone of what we do. We deliver industry-leading knowledge solutions that exceeds the most exacting demands and expectations of our customers globally, providing better business outcomes, driving growth and creating value.

Our tools help customers to be more productive, make better decisions and get the results they expect.

Services

  • New Product Insights
  • Global Consumer Insights
  • Market Sizing
  • Innova Trends Framework
  • Innova Reports
  • Ingredient Genius
  • Quest
  • Product Retrieval
  • Consulting



Articles On FoodIngredientsFirst
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FOOD INGREDIENTS NEWS

Evolving sugar strategies: Three in five US consumers prefer sugar reduction over artificial sweeteners, says Innova Market Insights

12 Nov 2019 --- Sugar reduction is a popular option for the three in five US consumers who would rather cut back on sugar than consume artificial sweeteners, according to an Innova Market Insights... Read More

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FOOD INGREDIENTS NEWS

The Rebel Whopper: Burger King and Unilever’s The Vegetarian Butcher unveil plant-based burger across Europe

12 Nov 2019 --- Burger King is strengthening its foothold in the booming market for plant-based foods served in restaurant chains by partnering with Unilever’s The Vegetarian Butcher on the... Read More

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FOOD INGREDIENTS NEWS

“Plant-based dairy is lagging behind meat”: Eclipse Foods debuts ice cream that feels and functions like conventional dairy

11 Nov 2019 --- Plant-based dairy brand Eclipse Foods is debuting in the US with an ice cream partnership with OddFellows in New York City and Humphry Slocombe in San Francisco. Eclipse says it... Read More

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FOOD INGREDIENTS NEWS

“Mixing multiple flavors to create a complex bouquet”: Prova highlights vanilla’s pairing potential and natural characteristics

11 Nov 2019 --- Vanilla still remains one of the most widely used flavors in the food industry. Dubbed the “queen of flavors” it's versatile and its uses are broad, allowing for... Read More

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FOOD INGREDIENTS NEWS

FAO Food Outlook report highlights pork declines, poultry increases, cereal spikes and bananas risks

08 Nov 2019 --- African swine fever (ASF) is expected to lead to the first decline in world meat production for the first time in over two decades, while the use of cereals could grow at a pace... Read More




Video Interviews
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Top ten trends and confectionery and snacks

04 Feb 2019 --- Consumers are on a big and broad journey of discovery. They are moving out of their comfort zone to explore bolder flavors and multi-sensory food experiences. Sixty-six percent of US consumers say they love to discover new flavors (Consumer Study 2018, Innova Market Insights). At ISM 2019 in Cologne Innova Market Insights presented the latest confectionery insights on product development from around the globe.  Irene Kersbergen from the market research firm discusses how several of the top ten trends are shaping confectionery and snacks product development.

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The current pulses market environment

26 Nov 2018 --- Pulses are taking center stage. In 2018, nearly 12 percent of all new global ready meal launches tracked by Innova Market Insights feature pulses. For example, Pedon (Italy) won the SIAL Innovation Award in the savory category with their introduction of rice-shaped pulses at SIAL 2018. Tim McGreevy of the American Pulse Association discusses the current market environment and opportunities in Europe for American pulse products.

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Flavors to move beyond wellness and the coffeehouse

13 Aug 2018 --- Silesia notes how Innova Market Insights’ “Beyond the Coffeehouse” trend is leading to a reinvention of how we see coffee flavor, taking it into new and different segments. For their fresh roasted pecans concept, presented at IFT, the flavor supplier took rich and creamy flavor and complemented it with cinnamon spice and slightly sweet caramel flavors and fresh roasted onto pecans – “making for a tempting sweet treat.” The company also presented a cold brew coffee concept and a vinegar-based shrub beverage as a “red rhuby refresher,” where “seedy, fruity strawberry is perfectly complemented by the tart rhubarb stalks.” 

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Almonds gain greater NPD traction

30 Jul 2018 --- The Almond Board of California (ABC) presented snacking insights and samples at IFT, Chicago. With the latest research and live demonstrations, ABC’s industry and culinary experts were available to address questions about California almonds. Throughout IFT 2018, Chef Rob Corliss of All Things Epicurean was available for individual or small-group California Almond Solution Sessions, offering a deep-dive into the inspiration of this year’s IFT samples and assistance for other almond-related inquiries. The company presented new product data from Innova Market Insights, which highlighted the almond’s continued role as the leading nut in new product development. FoodIngredientsFirst spoke with Molly Spence on almonds gaining greater NPD traction. 

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Key trends for snacks and confectionery in 2018

26 Feb 2018 --- Innova Market Insights presented the key trends in confectionery at this year’s event. The researcher noted how interest and awareness in health, indulgence and sustainability continues to rise. Further innovation in sugar and chocolate confectionery that takes these demands into account is paramount in order to remain competitive. For example, there was 93% CAGR reported in sugar confectionery launches with a “vegan” claim (Global, 2012-2016). 70% CAGR in gummies/jellies product launches with a “gelatin free” claim (Global, 2012-2016). 




Articles On The World of Food Ingredients
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THE WORLD OF FOOD INGREDIENTS

View from the Top - Paul Collins, Managing Director, GNT UK and Board member of GNT Group

01 Feb 2014 --- It is clear that there will be changes in the EU food colorings market, as there are products there that will not comply with the Guidance Notes. An interview about expansion plans, natural color use, EU regulatory changes and other issues.




Ingredient Focus
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01 Sep 2019 | Innova Market Insights

Rise of sugar reduction claims in NPD

There is global growth of launches featuring sugar related claims, such as "low sugar." In conjunction with such claims, data shows that "no... Read More

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01 Aug 2019 | Innova Market Insights

Quinoa's global growth amid Ancient Grains revival

Quinoa has been a trendy grain for some years, with its position being bolstered by its ever-expanding health halo. The grain is increasingly featuring in Ready Meals & Side Dishes... Read More

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17 May 2019 | Innova Market Insights

Botanicals find increased application in NPD

With their healthy image, botanicals are finding increased application in food and beverage NPD. The fastest growing botanical ingredient is spirulina extract.

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28 Jan 2019 | Innova Market Insights

Natural food colors

The use of natural food colors is on the rise, with Innova Market Insights data showing a CAGR of 5 percent (Global, 2014-2018). Bakery leads as the top market category in terms of products... Read More

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20 Dec 2018 | Innova Market Insights

Dietary fibers

New product development with fiber is showing continuous growth across the globe, as the health benefits of the ingredient continue to gain attention. Sports nutrition is the fastest growing... Read More




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