28 Feb 2017 --- Sugar will continue to come under fire throughout 2017, although it remains the key ingredient delivering the sweetness and great taste that consumers are looking for. “Sweeter Balance” was tipped as trend 3 for 2017 by Innova Market Insights. The quest to combine taste and health is driving NPD, as the industry faces the challenge of balancing public demand to reduce added sugars and create indulgent experiences, while at the same time presenting clean label products.
