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View From the Top: Simon Strauch, BASF

03 Aug 2017 --- The Human Genome Project’s revelation in 2003 that there are around 20,500 human genes was a milestone in science and health. Now, as individuals all over the world strive to live longer more healthily, personalized nutrition is being eyed as one breakthrough that will allow them to achieve this goal.



BASF is one of the leading producers and suppliers of Aroma Chemicals, such as Geraniol, Citronellol and Linalool which are part of BASF’s Citral value chain. Aroma Chemicals are sold to the flavor and fragrance industry finding their use mainly in home and personal care products, fine fragrances as well as in the food industry. Our manufacturing processes are based on petrochemical raw materials only. We take advantage of a network of interconnected production facilities at our headquarter in Ludwigshafen, Germany.

Health ingredients

Our vitamins and carotenoids enable you to enhance your dietary supplements, functional drinks and health food products with attractive additional benefits. You can choose from a wide range of premium quality natural and nature-identical formulations that we can supply in industrial quantities with absolute reliability. For example, LycoVit® is our nature-identical red carotenoid: it can be used as a coloring in drinks and food products, but it is also a powerful antioxidant which protects human cells by counteracting the damaging effects of free oxygen radicals applicable for dietary supplement concepts.

Our health ingredients will ensure that your products don’t just taste great, but also support good health, boost energy and help to ensure health in old ages. For instance it has been shown in clinical trials, that our Tonalin® CLA conjugated linoleic acid has a positive effect on lipid metabolism, and as such delivers body shaping benefits for your customers.

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