Pea protein surge: Cargill invests in Puris, the largest North American producer

636518597688750287puriscrops.jpg

18 Jan 2018 --- With the rapid rise in consumer demand for plant-based protein, PURIS, the largest North American producer of pea protein, and Cargill have signed a joint venture agreement to accelerate a new wave of “great tasting, sustainable and label-friendly plant-based foods.” The joint venture is closed as of Tuesday (January 16, 2018). Cargill is a minority investor in PURIS’s pea protein business, with Cargill financially backing PURIS for growth into the future.

“With a world population expected to grow to 9 billion by 2050, and the demand for protein expected to rise with the population and their increasing incomes, Cargill is committed to growing our plant protein portfolio. This includes investing in, and growing, our traditional protein businesses, as well as exploring new opportunities for future growth, such as pea protein,” David Henstrom, vice president, Cargill Starches, Sweeteners and Texturizers, tells FoodIngredientsFirst. “Pea protein holds significant potential to gain rapid adoption due to its attractive sensory characteristics, nutritional profile, functionality, versatility in applications, and ability to meet consumers’ growing expectations for non-GM and organic protein options.”

Click to EnlargeIn 2017, 21% of all food & beverages launches tracked in the US with plant protein by Innova Market Insights featured pea protein. The ingredient still lags behind soy protein (61%), but it has been gaining ground and the gap in NPD is tightening.

PURIS (formerly World Food Processing) cultivates a spectrum of pure, plant-based foods and ingredients from US-based organic and non-GMO sources. Their end-to-end sustainable food system is claimed to ensure a wholesome journey from seed to solution. 

Click to Enlarge
PURIS President Tyler Lorenzen

PURIS pea protein business is built upon two production facilities located in Oskaloosa, IA and Turtle Lake, WI. These facilities handle large volumes of peas that are made into non-GMO & organic pea protein, starch, fiber and whole flours. The peas are sourced from their US farmers located across the entire Midwest and follow a traceable system from seed to shelf.

Henstrom calls PURIS a “game changer in terms of taste and vertical integration in pea protein.” “Cargill is excited to expand into the emerging pea protein space while continuing to support our conventional agricultural crops. It’s clear that PURIS is in alignment with Cargill’s vision to meet the growing demand for protein globally and to help customers deliver label-friendly products without sacrificing taste,” he adds. 

“Cargill’s financial backing and market reach will power significant expansion of our operation globally. We will add substantial capacity, including a second plant, while maintaining our focus on US production,” says PURIS President Tyler Lorenzen. “Cargill is investing in everything PURIS stands for, from our vertically integrated non-GMO pea seed development to our proprietary technologies and our commitment to US Certified Organic pea farmers.”
 
A growing number of consumers are looking for great taste, simpler labels and alternative sources of protein to solve their personalized nutrition choices. Manufacturers are turning to pea protein because of its functional and nutritional attributes. Pea protein offers a non-GMO, Certified Organic, allergen-friendly option that checks all the boxes consumers are looking for in label-friendly products. It’s also compatible with vegetarian and vegan lifestyles. PURIS Pea Protein is known for its superior taste and is produced from peas grown sustainably and manufactured in the US.
 
Tyler Lorenzen, President at PURIS tells FoodIngredientsFirst: “PURIS pulse based ingredients serve food makers across all sectors of the better for you food movement. Largely, PURIS Pea Proteins are found in protein beverages, bars, drinks and cereals. PURIS Pea Starch, (the other part of the pea) is used as a clean label starch that can be found in pasta, baked goods and savory snacks.”

Prior to forming this joint venture, Cargill maintained a distribution agreement representing PURIS pea protein to select customers since the end of 2015. “PURIS and Cargill had a distribution agreement related to PURIS Pea Protein these past two years. This distribution agreement evolved into a joint venture for a future where more clean label pea protein is needed to fuel a hungry marketplace for plant-based proteins,” Lorenz explained.

“With Cargill’s support, our plant-based ingredients become available to customers and consumers on a global scale,” said Lorenzen. “Our founder set out to feed the world in 1986. Now it’s coming true.”
 
By Robin Wyers

To contact our editorial team please email us at editorial@cnsmedia.com

Cargill-Europe

Collapse

More than simply a food ingredients supplier, Cargill deeply understands our customers' strategies, consumers, distribution channels and competition. We deliver solutions that help the food industry and beverage manufacturers drive growth through new product innovation and reformulation. Cargill helps reduce costs through supply chain and manufacturing process efficiency and managing commodity price risk. Cargill helps our food industry and beverage manufacturing customers create unique products that fill product pipelines and reduce time-to-market by connecting our diverse food ingredients supplier capabilities — marketers, research scientist, application experts, risk managers and manufacturing process engineers — and seamlessly delivering these resources to customers. As a service and solution-oriented food ingredients supplier, our broad portfolio helps our customers address their food product development needs across the spectrum of applications and categories. Cargill helps our customers safely manufacture products every day around the world by reliably originating and distributing grain, oilseeds and other food ingredient commodities and by processing a diverse food ingredients supplier portfolio that spans core and specialty ingredients, ingredient systems and finished food systems.

Related Articles

Food Ingredients News

Damning cocoa report: Decade-long efforts to improve cocoa sector falling way short, claims NGO

20 Apr 2018 --- A damning report into the cocoa sector claims that widely touted efforts in the industry to improve the lives of farmers, communities and the environment made over the last decade are having little impact. Despite many of the big players in the cocoa and chocolate supply chain working on sustainability issues like trying to eradicate child labor and stopping environmental damage like deforestation, the efforts of companies and governments have very little influence, according to the Cocoa Barometer 2018.

Business News

Cargill invests US$20m in egg processing facility

13 Apr 2018 --- Cargill is investing US$20 million to expand its Big Lake, Minnesota, egg processing facility. The Big Lake expansion includes capabilities to pasteurize, mix and cook a number of additional egg products for foodservice and protein ingredient customers, to meet increasing customer and consumer demand for a greater variety of cooked egg products.

Business News

Cargill posts earnings drop off, performance gains for cocoa, chocolate and edible oils

09 Apr 2018 --- Global commodities trader Cargill has reported the key financial results for the fiscal 2018 third quarter and first nine months ended Feb. 28, 2018. Adjusted operating earnings were US$559 million, a 22 percent decrease from last year’s US$715 million. Nine-month earnings totaled US$2.4 billion, down 7 percent from US$2.58 billion a year ago.

Food Ingredients News

UK sugar tax comes into force: Key suppliers react to levies, as low sugar claims strongly influence purchases

06 Apr 2018 --- Today marks the start of the long-awaited sugar tax on soft drinks in the UK – and as consumers brace themselves for price rises, the burning question is “What impact will the implementation of sugar levies have on consumption?” And as industry monitors early reaction over the next few months to see the choices UK consumers make, Innova Market Insights has carried out a survey examining what factors influence consumers by when making soft drink purchasing decisions.

Food Ingredients News

Trade war: China plans to slap sanctions on US soybeans, industry facing serious losses

05 Apr 2018 --- China has seriously upped the severity of its sanctions against the US as the trade war between the world's two largest economies escalates. US soybeans are now being targeted for 25 percent retaliatory tariffs, after initially not including the commodity on its list of items impacted. As the trade war between the two countries intensifies, China has added soybeans to a long list of food products that will be subject to tariffs alongside frozen pork, almonds, pistachios, wine and fresh and dried fruit.

More Articles