Highland Spring trials 100 percent recycled eco bottle in UK first


14 Jun 2018 --- One of the UK’s leading natural source water brands, Highland Springs, will begin trialing a new eco bottle which is both recyclable and made from 100 percent recycled material. The project aims to “keep plastic in the circular economy and out of the oceans.” In a first for the UK Bottled Water category, the trial starts this month with the launch of a 500ml Highland Spring eco bottle in selected Tesco stores in Scotland.

This will be followed by a trial launch in Sainsbury’s stores in England. The eco-bottle will also be available at the Fever-Tree Tennis Championships at Queen’s Club.

Click to EnlargeThe eco bottle label will feature a burst of green color and a “100 percent recycled” plastic bottle message to differentiate it from other plastic bottles. Shoppers will be invited to give feedback on the launch online or in-store.

“The label states a URL (www.highlandspring.com/eco-bottle) that will take people to our website so they can answer a short feedback questionnaire and in-store via interviews that we’ll be conducting on site,” a Highland Spring’s spokesperson tells FoodIngredientsFirst. “Thoughts, views and opinions are also welcome on social media. The more feedback the better.”

“A successful trial is good news for the whole industry and a significant step in a long-term roadmap to eliminating plastic waste in the soft drinks sector,” they add. “While it’s too early to predict the results of the trial, we do know that a packaging change such as this can’t happen overnight because there is work to be done to source recycled plastic in the quantities and quality we need. It is our ambition to use at least 50 percent recycled plastic in our bottles by 2022.”

“If the trial is successful, and we can source recycled plastic in the quantities and quality we need, there is potential for the eco bottle to become a permanent fixture in the Highland Spring range,” they conclude.

The eco bottle is made from rPET sourced from a number of different countries, including the UK, to ensure both the availability and quality of the material can be managed. For the trial-run eco bottle, the material was sourced from Continental Europe.

Highland Spring Chief Executive, Les Montgomery, says: “Our commitment to the environment starts with the UK’s leading brand, Highland Spring. That’s why we’ve announced the trial of a first-in-category eco bottle made from 100 percent recycled plastic that’s 100 percent recyclable too.”

“Plastic is a valuable resource that shouldn’t be treated as waste and we encourage everyone to get involved in this trial. Tell us what you think of the eco bottle and then recycle it afterward to help keep the circle of recycled plastics going.”

“This is a significant step that is part of a longer-term roadmap to eliminating plastic waste as more and more consumers recycle their plastic bottles and we can source recycled plastic in the quantities and quality we need,” he adds.

Highland Spring Group, the UK’s leading producer of natural-source bottled water, remains the number one UK supplier with volumes of 552 million liters annually.

By Joshua Poole

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Packaging & Technology News

Combidome convenience: SIG partners with Pfanner for on-the-go juice drink

19 Jun 2018 --- Targeted at busy millennials who “prefer to consume healthily on-the-go,” Pfanner’s Supersafte range of lifestyle juices are packaged in SIG’s innovative carton bottle combidome 500ml, which is optimized to be consumed on the move. The companies state that the new range of drinks tap into the millennial market even further through their transparent marketing and sustainable status. 

Food Ingredients News

Marking 25 years in Germany: Bell Flavors & Fragrances invests in innovation, management and R&D

19 Jun 2018 --- Bell Flavors and Fragrances EMEA is making strategic investments in creativity, innovation and reliability, which are the primary objectives of the independently managed family-owned company. Bell intends to expand its significant role in the industry in the future and is, therefore, investing in the areas of logistics, research & development and quality management.

Food Ingredients News

Organic improvers: Corbion extends bakery offering to meet clean label demand

19 Jun 2018 --- Corbion has launched the latest addition to its Pristine portfolio aiming to bring organic, non-GMO baked goods closer than ever to matching the sensory attributes of their conventional counterparts. Pristine Organic 522 is claimed to be the company's most advanced organic dough improver to date. The latest addition to the already robust Pristine range of clean label dough conditioners can be used in both organic and non-GMO formulations, and consistently outperforms competing products, delivering better machinability and oven spring, increased volume and, in some cases, reduced mix time.

Food Ingredients News

“Cultured” meats: FDA commissioners look to foster dialogue

18 Jun 2018 --- The FDA is continually evaluating new areas of food innovation and establishing guidelines on how new technology can safely advance. One such area is the development of products that are intended to resemble conventional meat, poultry and seafood. These “cultured” products are generally made from cells collected from animals that are multiplied using non-traditional food technologies. These technologies could offer specific new opportunities over conventionally developed food products.

Packaging & Technology News

McDonald’s introduces paper straws in landmark move to eradicate single-use plastics

18 Jun 2018 --- McDonald’s has announced a “phased rollout” of paper straws to replace plastic straws across all of its 1,361 UK and Ireland restaurants from September this year. The transition will be complete by 2019, while the fast-food giants are also trialing alternatives to plastic straws in Belgium and planning tests for select restaurants in the US, France, Sweden, Norway and Australia later this year.

More Articles