Euroma acquires Intertaste, gains top ranking in European spice market
16 Feb 2018 --- Koninklijke Euroma (Euroma) has officially taken over all the shares of Dutch branch competitor, Intertaste, after approval by the Authority for Consumers & Markets (ACM), international herbs and spices producer. With the takeover, Euroma will achieve a top ranking in the European market and a first place in the Dutch herbs and spices market.
“If we combine all these capabilities, and building a new facility that is due to open in 2019, we can make an excellent combination together.”
Broekhuizen says the primary focus will remain in Europe. “The demand for herbs and spices has been on the rise, which is primarily driven by the demand for clean label solutions, and the opportunities to mask salt reduction in recipes, we do have natural alternatives, that develop great taste with less and salt and even less sugar.”
“The trend for adventurous and international flavors has been around since the beginning of the 90s and it has further developed over the past decade. It means the consumers want the real thing which usually means a higher dosage of herbs and spices and natural ingredients,” she notes.
Innovative developer of taste
The strategic takeover places Euroma in an outstanding position to consolidate its status as a leading and innovative tastemaker. Robert Hoogstra, CEO of Euroma, points to opportunities which the current food trends hold in store. “Consumers are more aware and discerning of food and health aspects. Euroma has extensive and in-depth knowledge of herbs and spices and capability to develop tasty, innovative products for instance which contain less sugar, less salt or other additives. It’s that knowledge base that underpins our innovative ability to translate food trends into concepts and it’s why our customers appreciate us as a partner in all areas of flavoring and packaging,” he explains.
Sustainable production
Euroma’s headquarters are still in Wapenveld, but a move to Zwolle in 2019 is scheduled, following the completion of a state-of-the-art factory and innovation center. The new facility is on track to become Europe’s most advanced and sustainable processing plant with capabilities in steam treatment, grinding, blending and packaging of herbs & spice products.
To contact our editorial team please email us at editorial@cnsmedia.com
Subscribe now to receive the latest news directly into your inbox.