Barentz expands its foothold in Latin America with new Brazilian partnership

636595528053041596seafoodymm.jpg

17 Apr 2018 ---Distributor of ingredients, Barentz International, announces a joint venture with Tovani Benzaquen Ingredients in Brazil, to further aid its expansion into Latin America. The pair hope to generate “valuable synergies” by combining production solutions and creating “innovative concepts” for the “important” Latin American market.

“This is our first real entrance into Brazil, a step which fits in perfectly with our global strategy, where Latin America is an important new market,” says Hide van der Wal, CEO of Barentz International, headquartered in the Netherlands. 

“Brazil has recovered after some years of recession and we now see great opportunities here, both to develop the country and to grow as a company,” he adds.

Tovani Benzaquen Ingredients is headquartered in Sao Paulo and has been a significant food ingredient distributor in South America since 1992.

“After 25 successful years on the Brazilian market, where our company has grown steadily year by year, the time has come to take a big leap forward together with Barentz,” says Moses Benzaquen, CEO of Tovani Benzaquen Ingredients.

“Barentz, strong in both food and pharma, is the perfect partner for us, to wide and optimize our product portfolio, so that we can continue to serve our customers with an even wider range of high standard ingredients.”

FoodIngredientsFirst spoke to Frank Smit, Regional Direction LatAm & Caribbean, who touched upon which product lines may enjoy the most popularity in the region: "We have seen interest in several of our innovative food ingredients like Lenetein proteins from Parabel and powdered natural ingredient from AmTech. But also our own line of blended natural and synthetic antioxidants from Vitablend and their vitamin and mineral premixes, are very much in demand. Last-but-not-least: we also expect to grow with Tovani Benzaquen in the Personal Care segment."

Barentz International featured in the news last week, regarding their expansion into Latin America. They announced the establishment of a joint venture with Deltagen Group, a specialized food ingredients distributor headquartered in Curaçao, with local presence in Venezuela, Colombia, Ecuador, Chile, and Peru.

In November last year, the two companies announced this strategic cooperation. With the established Joint Venture, an even stronger commercial bond was solidified.

“We had been looking for a qualified partner to expand our business into Latin America for some years,” says van der Wal. 

Speaking to FoodIngredientsFirst last week, Frank Smit, spoke of how Latin America is becoming a key market to focus on, paving the way for their announcement of the expansion in Brazil: 

“Over the past five to ten years, Latin America has seen a democratization of products that were previously considered ‘premium,’ that are now becoming products of mass consumption. At the same time, there is a growing segmentation on the food and beverage market, and a lot of different products are becoming available in each food category. Another change is that the consumers in Latin America are getting more educated and more aware of the ingredients in food.”

“We do expect to see further growths in Latin America, most of the economies are growing, which means a higher GDP and purchasing power for the consumer. Simultaneously the population is growing so there are more mouths to feed, so to speak.”

In general, most multinationals have a significant presence in mature markets like Europe and North America. In these markets, it is difficult to show one digit growth, according to Smit. “On the contrary, LATAM is still very focused on basic, agricultural products and offers more opportunities for high-value products and high growth possibilities for the food companies entering this market,” he adds.

On a concluding note, Smit adds that while the current partnerships that have been announced publicly mean that Barentz's coverage of the Latin American region is "well on its way," there will be more announcements to come.

By Laxmi Haigh

To contact our editorial team please email us at editorial@cnsmedia.com

Barentz International B.V.

Collapse

Barentz (est. 1953 in the Netherlands) is an international leader in the distribution of high-quality ingredients, operating in the field of Food & Nutrition, Pharmaceuticals, Personal Care and Animal Nutrition. At Barentz Food & Nutrition we do more than just deliver outstanding specialty and standard ingredients from our world class suppliers and the single specialty ingredients and blends from our own production companies. Our fully trained food technologists also support you in your ambition to improve existing products using new innovative ingredients and techniques. With an excellent understanding of applications opportunities, we help you find ingredient solutions that work, for all food & beverage products. We add value: from our sources to your solutions!

Related Articles

Food Ingredients News

Weekly Digest: Symrise nominated for Sustainability Award, innovation in cricket protein flours

20 Jul 2018 --- Symrise has been nominated for the German Sustainability Award. Cricket protein brand Seek, has launched a new line of high protein and sustainable baking flours. Michel Burla, Managing Director of the Cereals and Ingredients Division of the Hochdorf Group, is to step down at the end of this year and GEA has been working with Almarai Company in Saudi Arabia to build the nation’s largest and most modern dairy processing facility.

Food Ingredients News

Brazil truckers’ strike “a significant headwind in second quarter,” says Unilever

20 Jul 2018 --- Unilever’s half-year results have been impacted by an extended truckers strike in Brazil while overall “challenging market conditions” have also affected the British-Dutch transnational consumer goods company. Net profit dropped from €3.3bn (US$3.8bn) to €3.2bn (US$3.7bn) in the first half of the year. Turnover also fell five percent to €26.4bn (US$30.6bn).

Food Ingredients News

Cambridge Commodities acquires ingredient business of US wholesaler Earth Circle Organics

19 Jul 2018 --- UK-based ingredient supplier Cambridge Commodities has acquired the ingredient business of US wholesaler Earth Circle Organics LLC, for an undisclosed sum. Following the acquisition, Earth Circle Organics’ raw and organic superfood ingredient business will merge with the US arm of Cambridge Commodities to create a new division, operating as Earth Circle Ingredients.

Food Ingredients News

Nestlé strengthens coffee investment with Nescafé Dolce Gusto production in Vietnam

19 Jul 2018 --- Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam which will ramp up processing to 2,500 tons of coffee per year (equivalent to 130 million capsules), using high-quality coffee beans from Vietnam. And over the next few years, the volume is expected to grow further.

Food Ingredients News

Dairy dilemma: Brexit could lead to butter, yogurt and cheese shortages, warns Arla Foods

19 Jul 2018 --- Arla Foods is warning British consumers will likely face restrictions in dairy supplies once the UK leaves the EU – and this could result in “scare supplies” of highly-priced butter, yogurt and cheese which will be considered “luxury items.” The European-wide dairy cooperative says border breakdown could leave UK consumers with less choice and higher prices.

More Articles