04 May 2011 --- Truvia rebiana is used as an ingredient in over 30 food and beverage products today, including Glaceau vitaminwater zero, YoCrunch 100 Calorie Packs, Kraft Crystal Light Pure and Minute Maid Premium Pomegranate Tea.
5/4/2011 --- The Truvia brand continues to lead the way for natural sweeteners, now ranking as the number two sugar substitute in the U.S. with a 12.8 percent share at retail within the sugar substitute category. Truvia natural sweetener has achieved this milestone after just over two years on the market, surpassing Merisant’s Equal (aspartame) for the past 16 months and the 52 year-old brand, Cumberland’s Sweet’N Low for the past 12 weeks. (Source: ACNielsen Food/Drug/Mass+Wal-Mart, 4 weeks ending 3/19/11.)
“The rapid acceptance of Truvia natural sweetener since its launch, shows that consumers want a natural, great tasting, zero-calorie sweetener,” said Zanna McFerson, assistant vice president, Cargill Health & Nutrition and director, Truvia enterprise. “Now, more than ever, consumers are looking for new food and beverage products that help in sugar and calorie reduction.”
Truvia rebiana is used as an ingredient in over 30 food and beverage products today, including Glaceau vitaminwater zero, YoCrunch 100 Calorie Packs, Kraft Crystal Light Pure and Minute Maid Premium Pomegranate Tea.
Knowing that a growing number of consumers are searching for sugar-reduced products in the grocery store, the Truvia brand commissioned an independent study with more than 2,400 moms in the U.S. to answer the following question: “Are moms willing to give products made with Truvia natural sweetener to their family?”
The research* confirmed that yes, U.S. moms are already buying (or interested in buying) products made with the Truvia brand for the whole family, including their kids. Key findings:
Current products made with Truvia brand are most often purchased for the entire family.
When moms were asked about potential products that could be made with the Truvia brand in categories such as dairy, ready-to-eat cereal, confections and beverages, the findings were similar across all product categories:
• Half to two-thirds of moms who are current product purchasers in these categories, are interested in products made with the Truvia brand. These moms also indicated they would purchase these products for the entire family, including the kids.
• 90% of moms would purchase juice drinks and 89% would purchase ready-to-eat cereal made with the Truvia brand for their kids.
• Even moms who currently don’t buy products in certain categories, were interested in buying products made with the Truvia brand and said they would buy these products for the entire family.
“Every day, Cargill works closely with food and beverage companies to find the right recipes for new products or for reducing calories and sugars in existing items,” added Zanna McFerson. “The Truvia brand provides a solution to create better-for-you products for the whole family.”
* Source: Cargill/TNS Proprietary Research: Moms’ Acceptance Study. A study of 2,417 primary grocery shoppers, U.S. moms age 18-59 with children age 1-18 in the household. Results reported are statistically significant at a 95% level of confidence. Study was fielded in October 2010.
Diageo Wins “Britain’s Most Admired Company” Award
04 Dec 2013 --- Diageo has been named 'Britain's Most Admired Company' for the third time, and for the second consecutive year, in a peer review of corporate reputation run by leading UK business magazine Management Today. Diageo is one of only two companies to receive the prestigious award three times since 1994. In addition to winning the overall award, Diageo is also ranked as the top company in the Beverages sector.
Innova Market Insights: Protein Claims Taking Over From “Probiotic” in Yogurt
Less than 3% of global food and drinks launches in the 12 months to the end of September were marketed on a high-protein or source-of-protein positioning, according to Innova Market Insights. Looking at recent new product activity in yogurt, however, data indicates that over 10% of launches globally used protein claims, although this was skewed by the US, where over one-third of introductions were marketed using this positioning.
Gregory Sklikas Appointed to Executive Board of Royal FrieslandCampina
2 Dec 2013 --- The Supervisory Board of dairy company Royal FrieslandCampina N.V. has appointed Gregory Sklikas as a member of the Executive Board with effect from 1 January 2014. As Chief Operating Officer, Gregory will be responsible for the business group Consumer Products Europe, Middle East & Africa. Gregory Sklikas was appointed Executive Director of Consumer Products Europe by 1 January 2013.
Callebaut Launches Premium Real Hot Chocolate Solution
29 Nov 2013 --- Callebaut presented its premium ‘Finest Belgian Hot Chocolate’ innovation at this month’s Horeca Expo in Belgium. The complete concept includes the ‘Hot Chocolate Treasure Chest’ for presenting the products, sachets filled with real Belgian chocolate callets in different flavours, a heat-resistant Callebaut glass and a whisk. The concept offers an indulgent, rich, creamy hot chocolate drink experience.