Synergy Flavours Invests for Planned Growth

01 Aug 2014 --- As part of its ambitious global growth plan, Synergy Flavours has made a series of investments to enhance its capabilities and service offering to customers. The flavouring, extract and essences manufacturer has made a number of key appointments across its Innovation, Marketing and Operations functions in Europe and has set its sights on increasing brand recognition with a new, modern logo and corporate visual identity and a new, engaging, global website

New recruits across the company’s High Wycombe and Corby sites include Philip Ashman and Jennifer Connor in the Innovations team, Christopher Hendrick in Marketing and Mark Embery in Sales, John Needham, Peter Wingrove and Craig Hall in Operations and Andrew Phelps in IT. Bringing a broad range of expertise and skills, the new additions will help Synergy to provide best in class products and services and continue to forge long-term, collaborative partnerships with customers.

Christopher Hendrick, Synergy’s new Category Manager for Brand and the Sweet Range commented: “It’s a very exciting time to join Synergy and I’ve been really impressed by the level of knowledge and passion here for the food and beverage industry.” Having previously worked at Kinetica Sports in marketing and digital roles, Chris brings useful insights into consumer markets for nutritional products and his strong digital expertise will help the company to increase its profile and engagement with customers online. 

The company’s new global website combines a modern design, which visitors will find easy to navigate and will showcase Synergy’s extensive product range, sector expertise, insights and customer support. The new, updated website serves as the official launch of Synergy’s new logo. Its modern, multi-dimensional look conveys what Synergy is all about – natural, creative, innovative and trusted.

Synergy Flavours is a leading global manufacturer and supplier of flavourings, extracts and essences, with a truly global footprint. With extensive experience across the food and beverage industry, we develop high quality taste solutions which inspire innovation and can help you stay one step ahead of the competition. 

Synergy Flavours

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Synergy Flavours is a leading manufacturer and supplier of flavourings, extracts and essences, with a truly global footprint. Part of Carbery Group, we have extensive experience across food, beverage and nutritional products industries, developing high quality taste solutions which inspire innovation and can help you stay one step ahead of the competition.

Combining a long heritage of flavour development with modern extraction technology, we blend art and science to create an exceptional array of tastes. Investing continuously in our R&D and technical capabilities, our commitment to analytical and sensory innovation ensures we are always on hand to deliver the latest market insights and flavour breakthroughs.

Products

With over 130 years of flavour expertise, we specialise in developing flavours of any profile which deliver outstanding results and inspire innovation across the food and beverage industry.

We are passionate about anticipating global taste and culinary trends and committed to working with customers to create successful products which meet the latest market demands.

We combine a long history of flavour development with proprietary extraction technology – blending art and science to create an exceptional array of tastes. Our portfolio includes both innovative flavour solutions and essences and extracts.

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