Salt of the Earth Targets Sodium Reduction in the UK, Umamix Meets New Sodium Regulations
20 May 2016 --- In response to the new sodium reduction regulations in the UK market, Salt of the Earth, Ltd., have announced its new strategy for the UK food processing and food service markets. The company selected three well-known distributors in UK countries: Scotland and England, and committed to provide a consistent, controlled supply of its leading brand, Umamix, an all-natural sodium reduction ingredient.
FSA (Food Standards Agency) published new revised UK-wide salt reduction targets for 2017 for 76 categories of foods. These set more challenging and wide-ranging targets than the previous targets for 2012. UK food companies already reduced sodium significantly, by 40-50% or more, and more than 11 million kilograms of salt have been removed from foods. However, average UK salt consumption remains high at approximately 8.1g – 8.8g/day so there is still considerable reduction required to meet the maximum daily intake of 6g for adults.
Umamix is a propriety mix of sea salt and vegetable extracts, rich in umami. It boost flavor while meeting sodium-reduction goals in recipes and food formulations. “Unlike most sodium-reduction solutions, which cannot enable a clean label, Umamix affords unique opportunities for our clients,” notes Freund. “Consumers read labels and, Clean Label-compliant foods have become the new industry standard. Umamix helps formulators meet that standard.”
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