PureCircle Reaches New Stevia Leaf Milestone on Path to Supply Chain Globalization

26 Jul 2012 --- “The strategic growth of leaf development supports our long-term vision for a sustainable, consistent supply of high quality stevia that can be scaled and localized to meet growing global market demand,” explains Fernando Chilavert, Managing Director, PureCircle South America, Ltd.

--- PureCircle, the world’s leading producer and marketer of high purity stevia ingredients announced that it has reached a major milestone in the global expansion of its supply chain reach.  Several recent commercial scale shipments of stevia leaf have marked successful stevia cultivation and sourcing operations for PureCircle in Paraguay, Kenya and the United States.  PureCircle’s continuous investment and commitment to these regions over the past several years strategically diversifies their supply base as stevia use broadens globally.  The commercialization of stevia in these regions is an important step toward PureCircle’s future model of localizing their supply chain to service major markets.

PureCircle’s developments in Kenya, Paraguay and the United States add to the company’s global leaf supply. Stevia is native to Paraguay, where PureCircle’s South American subsidiary began commercial-scale leaf shipments to PureCircle extraction facilities in early January 2012 and has continued to ship regularly since then.  New developments in the region include trials with mechanized harvesting technology to improve harvesting efficiency for farmers and the recycling of stevia biomass into organic fertilizer for stevia fields.  PureCircle has partnered with Paraguayan farmers to plant over 36 million seedlings to date.

Kenya has ideal growing conditions for proprietary varieties of PureCircle stevia and PureCircle’s wholly-owned subsidiary operation will serve as a future hub to supply Europe, Middle East and African markets.   PureCircle Kenya is also making positive social impacts.  PureCircle has invested nearly one million dollars in microfinancing for farmers, and commercial operations now provide employment and steady income to over 2200 independent farmers.  In the US, PureCircle is focused on progressing stevia agricultural knowledge and improving processes in mass scale farming techniques for stevia cultivation.   PureCircle believes that progressing localized production of stevia will be critical for its wide scale adoption and will improve the environmental footprint of their stevia ingredients.

“The strategic growth of leaf development supports our long-term vision for a sustainable, consistent supply of high quality stevia that can be scaled and localized to meet growing global market demand,” explains Fernando Chilavert, Managing Director, PureCircle South America, Ltd.

The long-term development of these regions has accelerated the implementation of PureCircle’s leaf breeding program, in which diverse varieties of stevia are being conventionally bred to best suit the growing regions and improve the quality and yield of steviol glycosides, the sweet components extracted from the stevia leaf.  PureCircle asserts that the benefits of its global leaf development strategy also extend to its customers by providing greater diversification and localization of stevia sourcing.

Jason Hecker, Global VP Marketing and Innovation, PureCircle, Ltd.  adds, “Across global markets, we are seeing steady growth in demand with larger brands launching with stevia.  It is essential that they can count on a supply chain with reliable, mass scale stevia supply.  Our investment in strategic regions around the world has prepared us with a global leaf supply that will rapidly scale over time with the needs of our growing customer base.”

Related Articles

Food Ingredients News

Weekly Digest: Mondelēz achieves strong Q4 results, Kraft Heinz shakes up business team

02 Feb 2018 --- This week in business Mondelēz reported good results for Q4, Comax announced company plans to expand its team and Campden BRI expanded its microbiology facilities. Kraft Heinz made changes to its Board of Directors and the Chief Financial Officer at PureCircle was shortlisted in the Finance Director of the Year category at The Grant Thornton Quoted Company Awards.

Food Ingredients News

Four new flavors of Diet Coke as iconic soda enters “new era”

11 Jan 2018 --- On-trend bold botanical, fruit and spice flavors like mango, lime, ginger and blood orange, are the key components of new-look Diet Coke as the iconic brand goes through a transformation which also includes sleek new packaging.

Food Ingredients News

Sugar reduced solutions in abundance at FiE 2017

11 Dec 2017 --- Sugar reduction was the focus for many exhibitors at this year's Food ingredients Europe 2017 (FiE), even in indulgent applications, such as chocolate and desserts. With 2018 set to be a big year for sugar reduction and with sugar taxes coming into effect in Ireland and the UK, many ingredients suppliers are looking to innovate even further in the space of sugar reduction.

Food Ingredients News

Barry Callebaut showcases range of sugar reducing solutions

30 Nov 2017 --- Chocolate and cocoa experts Barry Callebaut has created five wholesome sugar solutions in response to the worldwide trend of consumers’ reducing their sugar intake. As sugar consumption in declining across international markets, Barry Callebaut has developed a range of solutions to reduce sugar in confectionery products without compromising on taste.

Food Ingredients News

Layn opens European office to support global growth in natural sweeteners

22 Nov 2017 --- Layn Corp., has announced the opening of its European office in Savona, on the northwest coast of Italy. “Our new European office and logistics center places us in a strategic location as we expand globally, and continue to drive sweetener innovation and uphold our commitments to sustainability in monk fruit and stevia production,” says Luca Pennestri, president of Layn Europe.

More Articles