635399904758084992june2014.jpg twofi portrait

Expert Views: Sports Nutrition in the Mainstream

03 Jul 2014 ---  Key speakers at the recent 4th Sports Nutrition Conference offer their perspectives on the mainstream trend in sports nutrition products. Which ingredients hold strong potential for growth?

Related Articles

Food Ingredients News

Winter sports (Part 2): Whey proteins and wellness play crucial role in active lifestyles

01 Feb 2018 --- For a long time, the sports nutrition category was a niche sector, catering mainly for bodybuilders and elite athletes – the “core users" of sports nutrition products. These individuals, who still exist today, are typically high-volume users, frequent purchasers and are knowledgeable, discerning consumers. Winter sports, in general, have much to do with increased consumption of protein as a whole and whey proteins and health and wellness play an active role in this concept.

Food Ingredients News

Winter sports (Part 1): The mainstreaming of dairy proteins and the active consumer

29 Jan 2018 --- Fueling the body for outdoor winter sports can be a challenging process. In contrast to activities in the summer, during the winter months, the body can be under pressure to maintain physical stamina. The sports and active nutrition market have been enjoying a steady growth, with many amateur athletes looking to increase their performance with the use of protein-enriched foods, bars and supplements, this market is expected to grow at a steady rate for the foreseeable future. Nutrition is closely linked to health and wellness, with many of today’s consumers often opting for the healthier choices and this is not only when it comes to food but also when it comes to sports and fitness.

Food Ingredients News

Bell Flavors highlights botanical extracts as a key theme for 2018

22 Jan 2018 --- The rapid shift towards more natural and organic products is expected to drive the global level market growth of botanical extracts, according to Bell Flavors and Fragrances. The usage of botanical extracts in food and beverage products offers great taste as well as natural flavor, together with enhanced organoleptic characteristics and improved nutritional value – underlining its growing presence in the market.

Food Ingredients News

Clean label wheat proteins: Kroner-Starke boosts meat alternatives range

04 Jan 2018 --- Kröner-Stärke has introduced its new range of clean label wheat proteins to the German and European market. The range enables food processors to respond to the increasingly popular trend of substituting traditional meat-based dishes, like sausages and burgers with vegan alternatives.

Business News

FiE 2017: Javelin world champion calls for more natural nutrition options

05 Dec 2017 --- Elite athletes are calling for the development of natural sports nutrition solutions, where they can eat less and keep more of the benefits that are in the food inside. This was a key learning from an interview with Germany’s javelin world champion and European Men’s Athlete of the Year 2017, Johannes Vetter, who would like to be able to add more solutions to his intense dietary regimen.

More Articles