Every Pack Wins in Biggest Ever Walkers On-pack Promotion

19 Aug 2013 --- Walkers is launching its biggest ever on-pack promotion to reinforce the use of home grown ingredients across its core range.

Supported by a brand new TV campaign, the competition is set to engage the nation and increase sales for retailers, with promotional packs available in-store from around 20th August.

With a guaranteed win in every pack, and a range of exciting rewards from free crisps, to discounts on days out, to cash prizes worth up to £10,000, ‘Gary’s Great Ingredient Hunt’ is set to generate mass consumer appeal. Through a fun online game, people can help Gary Lineker find the home grown ingredients which were introduced to Walkers core range in March to determine which of the millions of rewards they will win.

The biggest ever digital media support behind a Walkers promotion will be combined with the opportunity to enter and play via mobile, making it easier than ever to join in the fun. Consumers simply enter the unique code from inside their promotional pack of Walkers Crisps from any online digital device, including mobiles, and then play to win great rewards. Within social media, people can also stay tuned for ‘clues’ as to Gary’s whereabouts with the first to find him on the map on the Walkers website winning £1,000.

From the millions of rewards on offer, consumers may win free crisps, cash, or newspapers, all of which can be redeemed via retailers with Paypoint, Payzone, or ePay across the nation. Consumers can redeem these rewards via a mobile voucher sent straight to their phones. Within the digital voucher, shoppers are directed to their nearest retailer giving people more reasons than ever to visit their local store. Stores that redeem the digital vouchers are guaranteed repayment within six working days making it easy to take part in the promotion.

Peter Charles, marketing director for Walkers, comments; “To benefit from Walkers’ biggest ever promotion, retailers should make sure Cheese & Onion, Ready Salted, Salt & Vinegar, Prawn Cocktail and Smoky Bacon are all available. Shoppers will be encouraged to visit their closest store to redeem their free bag of Walkers crisps so it is important these stores are stocking their customer favourites. Creating off fixture displays using our Point of Sale units will help make this promotion unmissable in-store, while aiming to increase impulse sales.”

The promotion will be supported by a humourous new TV ad on air from mid-September and the brand’s biggest ever digital support package to create mass consumer appeal and reach consumers whether they are at home or on the go. High impact displays are set to capture shoppers’ imaginations in grocery stores.

Related Articles

Food Ingredients News

Bright Yellow Breakthrough for Roha

27 Jun 2017 --- Food scientists at Roha have found another breakthrough to tackle the twin challenges of curcumin. The company has launched Natracol Bright Yellow - a water-dispersible curcumin liquid that imparts an intense bright yellow shade in confectionery applications.

Food Ingredients News

Buehler Builds First Industrial-Scale Insect Processing Plant in Europe

27 Jun 2017 --- Bühler Insect Technology will build its first industrial plant to process black solider flies for animal nutrition together with its partner Protix in the Netherlands.

 

Food Ingredients News

IFF Launches Tastepoint to Accelerate Growth in North America

27 Jun 2017 --- International Flavors & Fragrances Inc. have launched Tastepoint by IFF – a new company designed to service the dynamic middle-market customer in North America. Tastepoint by IFF represents the merger of David Michael & Co. and Ottens Flavors, two esteemed companies with long histories in the industry and reputations for outstanding service and products.

Food Ingredients News

Key Interview: EFFA President Says, “Flavor is Not Only Taste But a Comprehensive Experience”

26 Jun 2017 --- Last week, on 20 June, Brussels became the “Capital of Flavor.” Brussels Flavor Day was organized by EFFA (the European Flavor Association), together with AROMA (the Belgian Flavor Association) and IOFI (the International Organization of the Flavor Industry). The event was a great success with more than 100 participants. FoodIngredientsFirst caught up with Jean Robello, President of EFFA, who opened the event. 

Business News

Fourth 2017 Acquisition for Frutarom: Company Expand into Brazilian Dessert Market

26 Jun 2017 --- Frutarom are continuing their momentum of acquisitions and implementation of its rapid and profitable growth strategy. The company has announced the purchase of 80 percent of the shares of SDFLC Brasil Indústria E Comércio Ltda. (“SDFLC”), a leading Brazilian producer of taste solutions for ice creams and desserts, in exchange for $33 million (BRL 110 million). 

More Articles