PureCircle Presents its Latest Innovation Stevia 3.0 in ifia 2015 Japan

15 May 2015 --- PureCircle, the world's leading producer and supplier of high quality stevia products, was invited to the 20th International Food Ingredients & Additives Exhibition and Conference (ifia 2015), held from May 20 (Wed) -- 22 (Fri), 2015 at Tokyo Big Sight, West Exhibition Hall, Tokyo, Japan to showcase its latest innovation Stevia 3.0.

PureCircle Stevia 3.0 is truly innovative solution improving upon Reb A's capabilities in certain categories and formulations by blending innovative, proprietary ingredients within PureCircle's stevia portfolio to achieve superior taste and deeper calorie and sugar reductions. During the conference, PureCircle will demonstrate how to achieve the correct stevia composition and obtain the proper formulations for different products by adopting the PureCircle Stevia 3.0TM approach. This customizable approach helps to meet diverse demands for formulation optimization, provides cost savings and helps achieve greater calorie reduction.

Sigma-D is the newest product developed by the PureCircle Global R&D Team specifically for dairy formulations and it performs closer to sugar in taste applications. It has a clean sweetness profile, with reduced lingering sweetness and licorice aftertaste. Products using Sigma-D can reach an 80 percent sugar reduction or go sugar free.

If you want to know about PureCircle's innovative, new products; Stevia 3.0TM patent technology and taste the latest advancements within stevia products, please visit the company's onsite booth, located at DE002 in West No.2 Hall coordinated by B Food Science Co., Ltd, who is an exclusive distributor of PureCircle's Stevia in Japan.