Conveying Frozen Meat Quality and Traceability
04 Jan 2017 | Zandbergen WFM
Dutch meat company Zandbergen World’s Finest Meat, which is behind the innovative Frozen Butcher line of origin marketed meat products, has now created the new brand The Steakholders. This line consists of selected pieces of beef in a colored case, with a see-through window. The packs will feature comments from farmers and meat specialists, who offer information about the meat, and thereby reinforce the traceability and premium quality message. Last year the company achieved a 100% Rainforest Alliance Certified beef product under The Frozen Butcher line, for their Brazilian sourced beef. Adriaan Figee at Zandbergen WFM says: “The Steakholders is a completely new concept which we are launching into the market in the next months. The idea is that the whole range is Rainforest Alliance Certified."
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